Vice President, Strategy

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Overview

Razorfish’s Strategy & Performance team is looking for a Performance Strategist with strong business intuition, a collaborative spirit, and a knack for simplifying the complex. This person will be working on data-driven marketing initiatives to help increase and improve acquisition, unify client and Publicis Lion Company (PLC) teams around learning plans, and scale the client’s Bank success to other LOBs. An eye for operational excellence will be key;

this team is responsible for active management of consumer research, testing roadmaps, seamless test execution, and leading strategic analysis. The ideal candidate will want to roll up their sleeves to get things done, but also know how to empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives and UX best practices to make informed recommendations with a large impact on performance.

Responsibilities

• Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
• Partner with cross-functional PLC stakeholders to understand LOBs priorities, challenges and translate those findings into executable recommendations
• Build creative briefs for integrated campaigns as well as simpler CRM-campaigns or journeys
• Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
• Lead and manage day-to-day testing and optimization, with a focus on digital acquisition across paid and owned channels
• Lead key client conversations and discussions related to testing priorities, goals and impact
• Elevate and complement the work of our Brand and Experience Strategists, lending a data and performance POV to brand briefs (examples include paid social campaigns, email redesign)
• Partner with Media (display, SEM, social, and search), Data and Creative heads to ensure we are continuously applying full funnel best practices to our work
• Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members
• Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

Qualifications

• 12+ years of relevant experience with digital channels and performance marketing, as a guide
• Passionate about finding insights and challenging the status quo; obsession for getting under the skin of a business (the numbers), understanding how it works and makes money
• Experience in performance marketing campaign development and optimization, including but not limited to: CRM, email design and user experience, Online video campaign, social and display marketing campaigns, paid search (SEM), and digital analytics
• Experience with audience targeting, campaign briefs, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Strong team player; knows how to influence and empower others
• Excellent presentation and negotiation skills; can take complex concepts and simplify for various client and internal audiences
• Tact, diplomacy, maturity in relating and interacting with people at all levels
• Desire to elevate and apply their own work experience beyond a singular media channel or function
• Advanced PPT and Excel skills required
• Experience…