Manager, Onboard Branding & Communications

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Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

The Onboard Branding & Communications Manager is responsible for leading the global strategy and execution of all guest facing onboard communications working directly with operations and the shipboard teams.

The Manager will be responsible for the implementation and execution of all strategic and tactical brand initiatives designed to keep our guests informed, satisfied, and engaged during their vacation. This person will manage brand standardization and compliance of all onboard communications on all new ships, amplifications, dry docks, and ships in service. To achieve this, this individual must champion strategies, execution and implementation of all guests facing onboard communications to engage our guests and generate excitement.

This individual must possess an acute understanding of how to leverage all onboard communications touchpoints such as Cruise Compass, Royal Caribbean mobile app, digital signage, TV, point of sale promotions, Officer’s interactions, while balancing the guests’ vacation experience with the onboard operational needs. This role works collaboratively with other teams including Operations, Newbuild, Design, Product Development, and Marketing. This role manages and develops the Onboard Branding & Communications Sr Account Executive by providing support in sustaining trusting relationships with operations to ensure key milestones and company goals are achieved.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead the charge to ensure all guest facing communications align with our brand’s identity and messaging is consistently executed across the fleet
• Guide the development of onboard communications that will improve the overall guest experience onboard.
• Provide guidance and direction for the creative execution of new activities and experiences that align to our brand and continue to set us apart
• Leads partnership efforts with operations, shipboard, and brand teams to ensure all entities are informed and aligned with the branding and communications strategies, brand guidelines and overall and corporate strategic goals.
• Manage the creation of all physical, digital, and multi-media content; ranging from bathroom amenities to physical signage, to TV content, to Cruise Compass
• Partners with various marketing channels to ensure all communications follow brand standards from creation to ongoing support of a product or service onboard.
• Generate, increase, and engage consumer awareness of existing or new onboard offerings or experiences delivered through internal or external partners.
• Drive awareness and results for new products to increase onboard revenue across all channels by closely overseeing and managing the execution process.
• Develops marketing and communication plans that support guest satisfaction ratings and NPS targets.
• Monitor the creative development process and production by Launch as well as any external vendors hired to develop onboard communication content.
• Manage and evolve the Sr Account Executive, Onboard Branding & Communications role by defining required skills, roles and responsibilities needed to execute new strategies through all integrated onboard communication channels.
• Develop the tactical thinking and execution skills of team members.

EDUCATION, EXPERIENCE, KNOWLEDGE & SKILLS
:

• Bachelor’s degree in Marketing, Advertising or related field required.
• 8+ years’ experience in marketing,…