Senior Analyst, Casino Database Marketing

Overview

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This position is on-site in our Royal Caribbean Headquarters Miami 1050. Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s has an exciting career opportunity for a full time Senior Analyst, Casino Database Marketing, reporting to the Manager, Casino Database Marketing.

Position Overview

This role is responsible for maximizing net revenue and margins from the casino database by promoting sailings to known casino guests and driving additional acquisition efforts. This role is also responsible for partnering with VIP Program operations and the Blue Chip loyalty rewards program to increase inbound customer contact. This role owns the database marketing reinvestment strategy and analysis of Direct Mail and Email campaigns, and partners with Marketing, Consumer Outreach, and Revenue Management to drive aggressive growth in casino bookings at the most profitable margins possible.

The success of this role will be measured by growth in bookings, Net Gaming Revenue, conversion and the marketable database.

• Own, manage and develop all casino database marketing campaigns, as well as analyzing the database for growth opportunities.
• Segment casino marketing database and determine offers for database marketing campaigns that maximize profitability of targeted player groups through segmentation testing and analysis.
• Own casino marketing testing program, including proposal of tests, analysis/reporting of tests, and ensuring learnings are incorporated into all casino channels.
• Delivers consistent post-campaign/monthly/quarterly/annual reports with analysis and insights that will be implemented into casino tactics.
• Collaborate with other members of the Casino Operations and Hotel Performance teams to ensure we are collecting, reporting and analyzing data in the most accurate way possible with consistency across teams and reports.
• Serve as the liaison between internal Blue Chip teams and Marketing to ensure proper development and delivery of casino collateral and loyalty initiatives.
• Collaborate with Blue Chip and Marketing teams to strategically increase automated touchpoints to improve guest experience and loyalty engagement.
• Consistently evaluate processes and campaign development strategies with Marketing to ensure our teams are working efficiently to develop and execute campaigns quickly.
• Provide guidance for and support other Casino initiatives such as Instant Rewards, Partnership Certificate Events, Rep cross-marketing, Player Development marketing and more.
• Partner with Shipboard Operations, IT, and Hotel Performance to constantly improve quantity and quality of casino database as well as accuracy of data transfer from ship to shore.
• When appropriate, personally manage customer issues, escalations, and onboard responsibilities.

Meet and exceed annual casino bookings/revenue/APD growth targets.

• College degree required. 2 to 5 years database marketing required.
• Education:
  
  BS/BA in Marketing, Industrial Engineering, Analytics, or related field
• Experience in database analytics and revenue optimization, CRM, customer contact strategy and loyalty marketing
• Knowledge of the principles of casino mathematics, including the calculation of theoretical loss, is a plus
• Proficiency with a variety of software packages such as Excel, Word, Powerpoint and working knowledge or basic understanding of programs such as SQL, Power
  
  BI, SAS and others
• Execution: excellent attention to detail and follow through
• Project management: ability to manage multiple campaigns and cross-functional team members
• Familiarity with metrics-based marketing
• Demonstrated leadership capabilities and effective verbal and written communication skills
• Ability to read, write and present extensive and complex procedures to executive level audience
• Ability to travel domestically and internationally and work flexible hours
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive and poised

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job with or without reasonable accommodations. The environment includes office location, and /or moving inside/outside the office. Responsibilities include traveling between numerous offices. A high noise level is possible if you visit shipboard or offsite locations.

While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office…