Director, Product Guest Experience Research
Listed on 2026-02-10
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Marketing / Advertising / PR
Marketing Strategy
Director, Product Guest Experience Research
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group
. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
We are proud to be the vacation‑industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
Royal Caribbean Group’s Royal Caribbean International Brand has an exciting career opportunity for a full‑time Director, Product Guest Experience Research on the Product Development Team reporting to the AVP, Product Strategy and Innovation.
This position will work onsite in Miami, Florida. This position is not eligible for work authorization sponsorship.
Position SummaryPlease note this is NOT an IT or tech related position.
In this position, you would be the strategic architect responsible for shaping Royal Caribbean’s long‑term guest experience vision, leading the insights, strategies, and frameworks that guide the innovation and design of Royal Caribbean’s product portfolio representing $30 billion in global investment across new ships, fleet modernizations, and private destinations.
You would be one of the most influential contributors in the Product Development organization, directly impacting how future guests will experience the brand. By combining behavior research, guest observation, competitive intelligence, and deep product insights; you would ensure that critical product innovations and decisions are rooted in insight, drive measurable business value, and reinforce Royal Caribbean’s long‑term competitive advantage.
You would oversee the guest research, observational studies, competitive benchmarking, and product segmentation, ensuring these functions work cohesively to inform the entire development lifecycle, strategic decisions, and investment priorities. Your impact would extend beyond the inspiration, it will ensure innovations and designs are distinctive, guest validated, and financially sound, helping to avoid costly late stage changes measured in millions and ensuring every product delivers against Royal Caribbean’s objectives of driving the guest experience, growing market share, and increasing revenue generation.
You would translate complex level insights into clear, actionable strategies that define the emotional, functional, and commercial success of future products that will shape the future of vacation experiences for the Royal Caribbean International brand. Acting as a thought partner across Product Development, Marketing, Hotel Operations, Newbuild, and brand; this role will require you to collaboratively influence various cross‑functional teams and business unit executives (VPs+).
We are looking for an influential strategist with deep expertise in experience design, product, and guest research, with the ability to communicate complex findings with clarity and influence. You would lead a team of experienced professionals, including directors, senior managers and managers, and oversee a research budget that supports the entire product portfolio. You would also lead high‑performing teams while managing the end‑to‑end research process, applying cutting‑edge methodologies, and continuously improving practices to enhance impact and efficiency.
Essential Duties and Responsibilities- Define and lead the guest experience strategy that shapes all new products across ships and private destinations, ensuring Royal Caribbean continues to lead the industry in innovation and differentiation.
- Develop a multi‑year experience strategy roadmap, connecting guest insight to innovation direction, innovation pipeline priorities, and financial outcomes.
- Oversee the integrated guest research, observational studies, and competitive benchmarking program that informs the portfolio of product investment decisions.
- Champion the voice of…
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