Marketing Specialist

Growing prestigious Law Firm seeks a Marketing Specialist to join their Team

The Marketing Specialist supports the firm’s strategic marketing initiatives by executing marketing programs that enhance brand visibility, strengthen practice and industry positioning, and support business development.

• Support the planning and execution of practice group, industry, and geographic marketing campaigns.
• Coordinate timelines, deliverables, and approvals to ensure campaigns are executed on schedule and in line with brand.
• Draft, edit, and coordinate marketing content, including attorney bios, practice descriptions, client alerts, event invitations, and website updates.
• Support thought leadership initiatives by coordinating content calendars and publication schedules.
• Serve as the primary point of contact with legal guides and directory organizations including but not limited to Martindale-Hubbell, Chambers, and Super Lawyers.
• Coordinate submissions to surveys, legal directories, and key awards and rankings.
• Ensure consistency with firm brand standards and messaging frameworks.
• Assist with content and website updates, including attorney and practice pages.
• Support email marketing campaigns, including list management, deployment, and reporting.
• Track campaign performance, website analytics, and engagement metrics.
• Support firm-hosted events, webinars, sponsor ships, and conferences.
• Coordinate logistics, invitations, materials, and post-event follow-up.
• Track attendance and engagement metrics for reporting purposes.
• Serve as a day-to-day marketing contact for assigned practices or initiatives.
• Respond to attorney marketing requests efficiently and professionally.
• Educate attorneys on available marketing tools, templates, and best practices.
• Support CRM and contact management initiatives as needed.
• Maintain marketing templates, databases, and shared resources.

• Bachelor's degree in Marketing, Communications, Business, or a similar field.
• 4-6 years of Marketing experience, preferably in a law firm or professional services setting.
• Familiarity with and fluency in various marketing media, including website design and SEO.
• Experience with social media marketing on Twitter, Facebook, Linked In, blogs, online video, and related media.
• Computer skills, including knowledge of MS Outlook, Word, Excel, PowerPoint, and preferred experience with the Adobe Creative Suite or comparable graphic expertise.
• Experience with Canva and the Adobe Creative Suite or comparable graphic expertise.