Senior Public Relations Manager

Schedule: 5 Days In Office (Flexibility Required)

Relocation: Open to out-of-area candidates; relocation support available

Our client, a Miami-based private real estate investment and development firm focused on ultra-luxury hospitality and residential projects, is seeking a Senior Public Relations Manager to bring PR fully in-house and lead strategy and execution during a pivotal growth phase.

Responsibilities

• Own and execute end-to-end public relations strategy aligned with active sales cycles and company milestones
• Write, pitch, and distribute press releases, announcements, and editorial materials
• Secure high-quality earned media placements across luxury, hospitality, travel, real estate, lifestyle, and business outlets
• Maintain and leverage direct relationships with editors, journalists, and media decision-makers
• Manage daily outreach, pitching, follow-ups, and media inquiries as the primary press contact
• Exercise strong editorial judgment, prioritizing credibility and strategic placement over volume
• Support PR strategy for launches, activations, and high-profile events
• Assist with guest list curation, sponsor outreach, and brand collaborations
• Represent the brand at industry events, networking functions, and key social gatherings
• Partner closely with marketing leadership to translate business objectives into compelling narratives and storylines

Requirements

• Existing, personally managed relationships with relevant editors and media outlets
• Ability to work evenings and weekends as needed for events and activations
• Polished, brand-forward presence with comfort operating in high-visibility environments
• Hands-on mindset with the ability to execute independently without requiring training
• Openness to relocation to the Miami area if not currently local
• Bilingual skills are a plus

Qualifications

• Background at a top-tier PR agency or equivalent in-house luxury brand experience within travel & leisure, hospitality, or real estate
• Proven success securing meaningful earned media placements
• Exceptional writing, pitching, and storytelling capabilities
• Strong relationship-building and networking instincts
• Strategic thinker who can align PR initiatives with commercial and brand milestones
• Interest in building long-term ownership of a single luxury brand in-house