Director of Hispanic Marketing

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including:
Perry Ellis, Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including:
Nike for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.

About Us:

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including:
Perry Ellis, Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including:
Nike for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.

Position Summary:

As the Director of Hispanic Marketing, you will lead the development and execution of our marketing strategy to effectively engage and grow our Hispanic consumer base in the U.S. and EMEA. You will be responsible for translating cultural insights into business growth by creating authentic, culturally-relevant campaigns that build brand loyalty and drive market share. This is a critical role that requires a strategic and results-oriented professional with a deep understanding of the Hispanic market, consumer behavior, and media consumption habits.

Key Responsibilities

Develop and Execute Strategy:
Create and implement comprehensive marketing strategies and campaigns specifically for the Hispanic consumer segment. This includes digital, social media, print, and experiential initiatives.

Market Research:
Conduct in-depth market research and audience segmentation to understand the unique needs and preferences of diverse Hispanic consumer groups.

Brand Partnerships:
Identify and collaborate with key influencers, cultural leaders, and community organizations to build strong, authentic brand partnerships.

Cross-Functional Collaboration:

Work closely with the brand, sales, and e-commerce teams to ensure all marketing efforts align with company-wide goals and brand messaging.

Budget Management:
Manage the marketing budget for Hispanic initiatives, ensuring effective resource allocation and a strong return on investment (ROI).

Performance Analysis:
Track and analyze campaign performance using key metrics and data to optimize strategies and report on results to senior leadership.

Lead a Team:
Mentor and guide a team of marketing professionals, fostering a creative and collaborative environment.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.

At least 8 years of experience in marketing, with a strong focus on the U.S. Hispanic market.

Proven track record of developing and executing successful marketing campaigns that resonate with diverse audiences.

Deep understanding of the cultural nuances and sensitivities within the Hispanic community.

Experience with digital marketing, social media, and influencer marketing.

Fluency in Spanish (verbal and written) is required.

Personal Attributes

Strong Leadership

Skills:

The ability to inspire a team and collaborate effectively with diverse stakeholders.

Excellent Communication:
The ability to articulate a clear vision and present complex information to various audiences.

Cultural Fluency: A genuine passion for and deep understanding of Hispanic culture and trends.

Strategic & Analytical Mindset: A data-driven approach to decision-making and a focus on measurable results.

Organizational

Skills:

Excellent organizational skills and attention to detail.

Legal

Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment.

This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

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