Account Executive, Lifestyle

Overview

PURPLE are actively seeking a bright and enthusiastic Account Executive to join its Lifestyle Division in the agency’s Miami office, working across our high-profile lifestyle clients to implement communications strategies. The Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Hospitality & Lifestyle clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.

Department: Lifestyle

Location: PURPLE Miami

• Facilitate the smooth running of the day-to-day function of each account team, providing support as requested and required by teams.
• Participate in brainstorms for creative ideas and publicity strategies to enhance PR campaigns, going beyond the role of the press office.
• Maintain regular day-to-day contact and close relationships with key press.
• Generate media placement in appropriate titles.
• Assist with preparation and on-site at events.
• Be a brand champion for your clients and build strong relationships with them.
• Analyse coverage across online, offline and blogs, and leverage added value from all PR activity.
• Conduct research on both brands, products and industry to support the development of client plans and new business proposals.
• Track and clip all media coverage and send to clients.
• Essential administrative support such as call agendas and recaps; monthly reports; media database updates.

• 2 years proven experience, full time, or internship at a mid-sized PR agency within a hospitality or lifestyle environment.
• Familiarity with the organization of press reports and press clips.
• Solid understanding of and ongoing interest in media relations and strategy.
• Effective communicator with an eagerness to grow and learn.
• Ability to work in a fast-paced environment, meeting tight deadlines; excellent prioritizing and time management.
• Extremely well-organized, methodical, and efficient, with strong initiative.
• Strong writing skills.
• Computer skills including Outlook, Excel, PowerPoint, Google Docs, Cision.
• You are a team player who is hardworking and dedicated.