Social Media Manager

SOCIAL MEDIA & COMMUNITY MANAGER

Padel X – Miami & Boca Raton

Part-Time Contractor (1099)

This is a contractor position; however, the role requires in-person presence at clubs and events, as well as participation in scheduled online and in-person team meetings.

• Social media planning and execution across all active platforms (Instagram, Tik Tok, You Tube Shorts, Linked In)
• Content production (photo, video, reels, stories, short-form)
• Daily publishing, engagement, and community interaction
• Visual consistency and brand integrity across digital channels
• Quarterly performance tracking and reporting
• Real-time event coverage and digital storytelling
• Creative direction and prioritization for social-related brand assets

• Overall marketing strategy and campaign direction
• Paid advertising strategy and media buying
• Partnerships and commercial negotiations
• Event calendar strategy and programming decisions

These remain under the Marketing Manager and top management.

• Execute the approved content calendar defined with the Marketing Manager
• Plan and deliver content supporting:
  • Tournaments
  • Events & activations
  • Membership growth
  • Academy programming
  • Brand partnerships
• Capture and edit original content (Reels-first mindset, with Linked In-ready formats as needed)
• Maintain strong visual identity across Instagram, Tik Tok, You Tube Shorts, and Linked In
• Organize and maintain a structured digital content archive

• Provide clear creative briefs to the brand/design team when assets are required
• Provide copy direction, messaging hierarchy, and visual references
• Prioritize social-related creative needs based on content calendar and campaign timelines
• Ensure final deliverables align with platform best practices
• Coordinate with external photographers and videographers by:
  • Providing brief shot lists
  • Sharing visual references/mood direction
  • Communicating event objectives and key moments to capture
  • Managing timelines for content delivery

• Schedule and publish content consistently
• Monitor and respond to DMs, comments, and tags
• Repost user-generated content strategically
• Engage with members, players, sponsors, and local businesses
• Support Whats App group communications when needed
• Cross-post and optimize content per platform (including Linked In)

• Attend key tournaments, activations, and community events
• Capture live content during events
• Post Stories and Reels in real-time to drive engagement
• Act as the digital lead on-site for content capture
• Ensure strong post-event recap content
• Be available for evening and weekend coverage when necessary

• Track and report quarterly KPIs including:
  • Engagement rate
  • Reach & impressions
  • Saves & shares
  • Follower growth
• Deliver quarterly performance summaries and recommendations
• Identify trends and viral opportunities
• Propose improvements based on performance insights

• Protect and elevate the Padel X digital aesthetic
• Ensure consistency in tone, voice, and messaging
• Align content with ongoing marketing campaigns
• Maintain organized systems for tracking, reporting, and asset storage

• Use Notion (or similar) for content planning and task tracking
• Use platform-native scheduling tools or approved schedulers
• Use Google Workspace or Microsoft Office for reporting
• Use Canva and mobile editing tools for quick-turn content
• Comfortable shooting and editing on iPhone

• 2 to 4 years of experience in:
• Social media management
• Content creation and short-form video editing
• Community management

Experience in sports, hospitality, fitness, or lifestyle brands is a strong plus.

Understanding of racquet sports culture is highly preferred.

• Strong organizational and execution skills
• Creative with a strong eye for visual storytelling
• Comfortable working in fast-paced, live environments
• Self-directed and accountable
• Detail-oriented with high brand awareness
• Calm and solution-oriented during live coverage
• Strong communication with internal teams, brand teams, and external vendors

Pay: $4,000/month