Marketing Coordinator – Events & Social Media

About The Job

(Job Summary)

The Marketing Coordinator supports marketing initiatives for Aventura Mall and The Abbey, with a primary focus on event execution, experiential activations, and social media support. This role works closely with the marketing team to ensure seamless on‑site execution and engaging digital content that enhances the guest experience across both properties.

This position is highly hands‑on and ideal for a detail‑oriented, creative individual who thrives in a fast‑paced, guest‑facing environment. The Marketing Coordinator plays a key role in bringing events to life and capturing content that reflects the energy, culture, and brand of Aventura Mall and The Abbey.

(Duties/Responsibilities)

• Support the planning, coordination, and on‑site execution of events, programs, and activations at Aventura Mall and The Abbey.
• Assist with event logistics including vendor coordination, internal communication, timelines, staffing support, signage, and set‑up/break‑down.
• Serve as on‑site marketing support during events to ensure smooth execution and an elevated guest experience.
• Coordinate event/brand information, branded materials, signage, product/giveaways, and collateral for events and digital promotion of events.
• Capture photos and video during events for social media, recap content, and internal reporting.
• Assist with post‑event recaps, reporting, and performance documentation.

• Support day‑to‑day social media execution for Aventura Mall and The Abbey, including content posting, scheduling, and engagement.
• Capture real‑time content during events, activations, and on‑property moments (photos, short‑form video, stories, reels).
• Coordinate social media content production by managing communication with merchants, brand partners, and vendors; organizing product pulls and merchandise readiness; drafting and sending shoot‑related emails; and scheduling, planning, and supporting photo and video shoots to ensure timely, on‑brand content delivery.
• Assist with caption writing, content organization, and approval coordination.
• Monitor comments, messages, and mentions, escalating guest inquiries or issues as appropriate.

• Coordinate marketing assets, timelines, and deliverables across internal teams and external partners.
• Assist with the production and distribution of marketing materials, signage, and collateral.
• Maintain organized marketing calendars, files, and documentation.
• Collaborate with operations, guest services, and event partners to ensure alignment and timely execution.

• Track event participation, social engagement metrics, and marketing activity.
• Assist in compiling basic reports, recaps, and performance summaries.
• Support budget tracking, invoice processing, and vendor documentation as needed.

This job description does not imply that the listed duties are the only responsibilities to be performed by the employee in this position. Employees may be required to carry out other job‑related tasks assigned by their supervisor or management.

What You Bring to the Table:

• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred.
• 1–3 years of experience in marketing, event coordination, social media, or hospitality preferred
  
  Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Comfortable working on‑site, in guest‑facing environments, and during live events.
• Familiarity with social platforms such as Instagram, Facebook, Tik Tok, and X.
• Familiarity with social editing tools including Canva, Cap Cut, etc. preferred.
• Basic proficiency in Microsoft Word, Excel, and PowerPoint; social scheduling tools a plus.
• Ability to work evenings, weekends, and holidays as required by event schedules.
• Energetic, proactive, and customer‑service oriented with a team‑first mindset.