Brand and Advertising Manager

Job Details

• Title: Brand and Advertising Manager
• Location: Miami, FL (Hybrid 3/2)
• Duration: 6+ months
• Compensation: $30.00 – 35.00/hr
• Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

The Brand and Advertising Manager at is responsible for supporting the Brand and Product Marketing team in the strategic development and execution of integrated marketing campaigns that drive brand awareness, consideration, and preference for the company and manages all the partnerships. This role drives large-scale brand launches and campaigns, including communications framework, asset development and roll-outs to markets. The Brand and Advertising Manager will work closely with external agency partners and with the internal creative studio to brief in initiatives, oversee creative development and manage the go-to-market plan.

The ideal candidate will have 7+ years in brand management or agency experience leading campaigns and managing large-scale brand activations.

Creative campaign development – Manages creative campaign development with external agency partner. This includes developing and executing on the go-to-market plan. Manages campaign asset creation, from overseeing a major production on-ship/at destinations to overseeing the development of creative assets, including video, audio, digital, outdoor, etc. Manages production related elements including budget, talent, photography usage rights, etc. Ensures campaigns within market, such as the Loyalty program, ladder up to the brand positioning and reflect the brand tone and voice.

Oversees the development of paid assets and ensures consistency in message through the funnel.

Integration across stakeholder teams– Integrates and aligns across cross-functional marketing teams (PR, CRM, Trade, etc.) to ensure brand campaign assets are shared and can be implemented through the marketing funnel. Owns the creation of campaign brand guidelines, in collaboration with the creative agency, which will document the creative campaign rules, messaging and visuals. Delivers relevant creative assets to meet cross-functional team timelines and to develop best in class assets across marketing channels.

Primary point of contact for planning and execution of marketing brand integrations, including media, and any other third parties such as Food Network, SXSW, etc. Leads the activation from brief to execution which includes identifying objectives and communication priorities for the integration. Ensures brand integration is consistent with brand identity, voice, and tone. Partners with the media team to identify program KPIs.

Oversees reporting of learning and performance by working with the media team and external partner.

On the partnership side, the Sr. Manager will be responsible for day-to-day and strategic thinking and execution of company's partnerships, including entertainment, sports/lifestyle, and celebrity influencers, to achieve business goals of elevating the brand, driving bookings and positive brand associations among our guests.

Budget Management – Provides input in the development of the budget required for the annual budget process. Reviews and approves proposals and invoices to drive cost efficiencies and ensure budget adherence.

The Brand & Advertising Manager supports the business's Brand & Product Marketing organization by leading the development and execution of large‑scale brand campaigns and key partnership activations. The role guides creative strategy, production, and go‑to‑market planning while ensuring all brand communications align with business's positioning, tone, and visual identity.

Problem solving:

The Brand & Advertising Manager regularly evaluates campaign objectives, audience insights, and performance data to shape effective creative strategies and anticipate execution challenges. The role troubleshoots issues related to production logistics, partnership integrations, creative alignment, and budget constraints, making timely decisions that balance brand integrity, resources, and deadlines.

The Brand & Advertising Manager shapes how the company shows up in the market by leading high‑visibility…