Social Media Specialist

The Social Media Specialist supports the execution of the brand's social media strategy across multiple platforms, helping to enhance brand awareness, deepen audience engagement, and maintain a polished and consistent digital presence. This role focuses on content creation, publishing, analytics reporting, community management, and influencer/UGC coordination.

• Assist in developing and maintaining the monthly social media content calendar.
• Draft and design posts for platforms including Facebook, Instagram, X (Twitter), Tik Tok, and Pinterest.
• Submit all content for approval via a social media management platform (e.g., Sprout Social, Hootsuite, or similar).
• Support the creation of social content in alignment with brand voice, aesthetic, and campaign goals.
• Schedule and publish approved posts across all social platforms.
• Conduct light photo/video editing for digital and social use.
• Manage brand presence on You Tube and other video delivery platforms, including video uploads, playlist curation, and thumbnail/metadata optimization
• Monitor social media performance and assist in analyzing key metrics (engagement rate, reach, follower growth, CTR, etc.).
• Monitor and respond to comments, messages, and mentions across all social media channels in a timely, on-brand manner.
• Engage with followers to foster community and maintain brand presence.
• Monitor and respond to reviews on Cruise Critic and Google Reviews as needed, following internal guidelines.
• Track influencer partnerships and ensure contracted content is posted as agreed.
• Manage internal sharing and amplification of influencer and user-generated content (UGC).
• Ensure proper rights and permissions have been obtained for all UGC before repurposing on brand-owned social channels.
• Perform other job-related duties as assigned.

Bachelor's Degree

Communications, Advertising, Marketing, Business or Public Relations or any equivalent combination of education and/or experience.

Minimum 3 years of experience supporting consumer-focused social media programs within a social media agency, media company, or luxury brand, with at least 1-2 years of direct experience managing social media platforms, content production, analytics reporting, and customer engagement initiatives. Familiarity with video editing and production suites is preferred.

• Must possess strong organizational skills, a customer-oriented mindset, and a positive attitude.
• Strong creative writing abilities for social media and responsive digital platforms.
• Some multimedia content creation background with intermediate experience in tools such as Photoshop, Premiere Pro, Cap Cut, Canva, and other video editing suites.
• Fluency in English, bi-lingual a plus.
• Experience working within an agency or media company environment.
• An innovative and creative thinker with the multimedia content marketing skills needed to support and champion a global social engagement program.