VP of Marketing, Communications, and Brand Strategy

The VP of Marketing, Communications & Brand Strategy leads a21’s global brand, marketing, communications, and audience growth strategy across the agency and its portfolio of owned and managed brands, events, and experiences. This role drives brand positioning, consumer and B2B growth, and ticket revenue performance, advancing a21’s evolution from a white-label producer to a scaled, consumer-facing experiential brand ecosystem. Reporting to the COO and partnering closely with the CEO and executive team, the VP defines brand architecture, go-to-market strategy, and integrated marketing frameworks that accelerate revenue, strengthen brand equity, and expand audience reach.

The VP also leads marketing organization design, operating processes, and performance standards to enable consistent execution and scalable growth across the portfolio.

• Lead the development and ongoing evolution of a21’s corporate and portfolio brand strategy, including positioning, architecture, messaging frameworks, and value proposition
• Oversee implementation of brand strategy across agency and portfolio assets to ensure consistency in brand expression, storytelling, and experience design
• Align brand initiatives with company growth objectives, audience strategy, and long-term brand vision
• Elevate brand presence through integrated storytelling across experiences, content, partnerships, and platforms
• Ensure cohesive brand messaging and visual identity across all brands, events, and marketing channels
• Partner with Sales and Partnerships to integrate brand strategy into partnership development, sponsor visibility, and new business positioning
• Support development of new platforms, collaborations, and brand extensions through marketing and narrative strategy

• Lead corporate communications strategy including brand narrative, PR, media relations, thought leadership, and industry positioning
• Oversee messaging across announcements, partnerships, launches, and executive communications to ensure clarity and consistency
• Drive visibility of a21 and its platforms across media, industry, and cultural channels
• Guide brand voice and messaging standards across all external communications
• Support reputation management and strategic communications planning
• Collaborate with partners and agencies on communications strategy and media opportunities

• Own marketing strategy and performance across a21’s portfolio of events and platforms, with accountability for ticket revenue and audience growth targets
• Develop integrated go‑to‑market strategies spanning paid, owned, earned, partnership, and experiential channels
• Oversee portfolio‑level marketing budgets and allocation to maximize ROI and revenue performance
• Establish KPIs, forecasting models, and reporting frameworks tied to revenue, acquisition, retention, and brand growth
• Lead lifecycle marketing strategy including CRM, segmentation, and retention programs across the a21 ecosystem
• Drive expansion and optimization of B2C marketing infrastructure including websites, ticketing platforms, and audience databases
• Identify and activate new audience growth channels, collaborations, and distribution opportunities

• Oversee planning and execution of integrated marketing campaigns across lifecycle phases, including launch, on‑sale, live experience, and post‑event engagement
• Ensure campaignsremainon strategy, on budget, and aligned to performance targets and brand standards
• Monitor marketing spend and campaign results againstobjectivesand ROI goals
• Oversee use and performance of marketing platforms and channels including ticketing, digital, CRM/email, social media, partnerships, and PR distribution
• Collaborate with external agencies, vendors, and partners to extend marketing capabilities and executional support
• Negotiate contracts and ensure marketing deliverables meet brand and quality expectations
• Design and lead the organizational structure of the marketing function to support portfolio growth and scalability
• Lead, mentor, and manage a dynamic marketing team, fostering a culture of creativity, collaboration,…