VP, Marketing

Position Summary

Rocky Mountain Chocolate Factory, Inc. (RMCF) is seeking a passionate, visionary Vice President of Marketing to lead and elevate our marketing function during the most exciting chapter of our 45-year history. Since our founding in Durango, Colorado in 1981, RMCF has built something rare: a confectionery rooted in genuine craft carried from the wild spirit of the San Juan Mountains to a growing family of locations coast to coast.

Forty-five years of hand‑dipped caramel apples, marble‑slab fudge, and Durango‑made chocolate have created a legacy that guests return to, give as gifts, and tell stories about. This is a brand with deep roots and serious momentum – and the VP of Marketing will be its most important storyteller.

This senior leader will own the RMCF brand voice, Five Senses brand experience, and Rocky Mountain Moments framework across every channel – from in‑store signage and social media to e‑commerce, gifting campaigns, and franchise partner marketing support. This role requires a natural collaborator and relationship builder who thrives working alongside Production, Research and Development, Franchise Business Support, and Operations to ensure that everything RMCF brings to market is as handcrafted in its marketing as it is in its making.

The ideal candidate leads with warmth, builds trust across departments, and understands that the best marketing for RMCF is never made alone – it is the result of passionate people working together toward the same thing: a guest who walks out having had a Rocky Mountain Moment they will remember, return for, and tell someone else about.

• Own and protect the RMCF brand voice across every channel – ensuring that every piece of marketing, from a social caption to an e‑commerce product description, sounds genuinely crafted, not corporate.
• Translate the Five Senses brand experience and Rocky Mountain Moments framework into compelling, sensory‑first marketing across digital, in‑store, print, and packaging channels.
• Champion RMCF's 45‑year heritage with pride and specificity – telling the story of Durango, the marble slab, the hand‑dipped apple, and the craftspeople behind every product in ways that make guests feel the history in every bite.
• Build and evolve the brand narrative as RMCF grows, honoring four and a half decades of handcrafted legacy while generating real excitement around the transformation and innovation happening right now.

• Partner closely and continuously with the Production and R&D teams to understand what is being made, how it is made, and what makes it worth talking about – bringing that insider knowledge into every piece of marketing copy, campaign, and product launch.
• Collaborate with R&D on new product innovation, translating the excitement of what is coming out of the Durango factory into marketing that builds anticipation, drives trial, and honors the craft behind each new creation.
• Work hand‑in‑hand with Operations and Production to align the seasonal marketing calendar with production capabilities, ensuring campaigns are grounded in what the team can deliver with excellence.
• Build strong, trust‑based working relationships across all departments – approaching every collaboration with humility, curiosity, and a genuine interest in what each team knows that marketing does not.

• Serve as a hands‑on collaborative partner to Franchise Business Support, working directly with the team to develop marketing tools, campaigns, and resources that help franchise partners grow their businesses and strengthen the brand in their local communities.
• Build scalable marketing systems, toolkits, and content libraries that franchise partners can use to market locally while staying unmistakably on‑brand – simple enough for a busy owner to use at 7am before the doors open.
• Partner with Franchise Development and Franchise Business Support leadership to plan and execute marketing programs for new location openings, ensuring every grand opening reflects the energy and craft identity of the…