Social Media Brand Manager

Job Overview

The Social Media Brand Manager is responsible for managing multiple executive and corporate social media accounts to drive brand awareness, support pipeline generation, and elevate the social presence of Socure’s leadership team.

This role will own end‑to‑end social media account management, including content strategy and creation, outbound outreach to target audiences and accounts, campaign execution with demand gen, executive social presence programs, and a clear, well‑governed approval and compliance process.

You will partner closely with Marketing (content, demand gen, brand), Sales, and Executive Communications to ensure that social media becomes a consistent, scalable source of demand signal, brand engagement, and executive visibility, with a particular emphasis on Linked In and other priority B2B channels.

• Own day‑to‑day management of designated executive and corporate social media accounts (primarily for Linked In), includes standing up a social brand program, including full ownership of planning, drafting, posting, monitoring, and reporting.
• Develop and execute a corporate social strategy that supports marketing and commercial goals, with a focus on high‑intent audience growth, engagement, and qualified demand pipeline influence.
• Build and manage executive social presence programs for key leaders (e.g., CEO, CMO, CCO), including content calendars, ghost‑writing posts, coordinating thought leadership content, and aligning with speaking/events and PR for thought‑leadership content.
• Partner with Demand Gen team to align on cross‑functional strategies (e.g., community focused campaigns, content DMs, and event content) to support pipeline building.
• Create and curate high‑quality, on‑brand social content tailored to executives and commercial audiences, including posts, threads, carousels, infographics, short video concepts, and repurposed long‑form content.
• Establish and manage a streamlined but controlled content and approval workflow for executive and corporate accounts, including intake, drafting, review, legal/compliance routing when needed, and final sign‑off.
• Maintain a clear process and standards for tone of voice, visual guidelines, and brand alignment across all managed accounts, working closely with Brand and Content Marketing.
• Monitor social conversations, mentions, and relevant industry topics; surface timely engagement opportunities for executives and the brand (e.g., commenting strategy, signal amplification, real‑time response).
• Partner with Content, PR/Comms, and Product Marketing to map key narrative themes (identity, fraud, risk, fintech, public sector, etc.) into ongoing social series and campaigns.
• Collaborate with Rev Ops/Demand Gen to align social outreach and track organic influence on meetings, opportunities, and pipeline.
• Build out social media channel strategy including new social communities for SMEs to participate, offer content and build influence within.
• Define and maintain a governance framework and playbook for executive and account‑based social activity (e.g., guidelines, escalation paths, do/don’t scenarios, crisis/issue response in partnership with Comms).
• Analyze and report on performance for each managed account and initiative (engagement, reach, follower quality, CTR, meeting requests, pipeline influence), and continuously optimize based on data.
• Stay current on platform changes, best practices, and competitive activity, and proactively recommend experiments (new formats, AI tools, employee advocacy, podcasts or video series) to advance our social presence.
• Support scaling of an employee advocacy program by providing templates, sample posts, and guidance to help commercial leaders and teams show up consistently on social.

• 6+ years of experience in social media marketing, digital marketing, or content marketing, with at least 2+ years directly managing Linked In and other B2B social accounts for executives or brands.
• Demonstrated experience running company or executive Linked In programs, including ghost‑writing, thought leadership, and community building, ideally in B2B SaaS, fintech, cybersecurity, fraud/identity, or…