Director, TikTok Shop

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to Tik Tok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

As the Director of Tik Tok Shop, you will oversee the full Tik Tok Shop division across paid media, affiliate marketing, and shop operations, ensuring every part of the team is executing at a high level and delivering strong results for clients. This role is responsible for setting the strategic direction for Tik Tok Shop accounts, supporting top client relationships, overseeing onboarding and execution, and ensuring the team is aligned around growth, efficiency, and performance.

The role reflects Avenue Z’s Tik Tok Shop offering across shop setup, paid media, affiliate activation, product optimization, and operational management.

• Lead the overall strategy and execution of the Tik Tok Shop department across paid media, affiliate marketing, creator activation, and shop operations.
• Oversee the performance, quality, and consistency of all Tik Tok Shop client work, ensuring the team executes appropriately and accounts are managed to a high standard.
• Serve as the senior strategic lead on top Tik Tok Shop clients, guiding account direction, problem‑solving, and high‑level communication to ensure strong client outcomes.
• Oversee new Tik Tok Shop account onboarding, ensuring each client has clear setup requirements, timelines, responsibilities, and execution plans in place from the start.
• Hold accountability for department output, ensuring campaigns, affiliate programs, shop operations, and reporting are all aligned with client goals and revenue targets.
• Oversee the build, launch, and optimization of Tik Tok Shop paid media campaigns based on client goals, promotions, budgets, and ROI targets.
• Guide campaign strategy across GMV Max and other Tik Tok Shop campaign types, including setup, creative selection, budget pacing, publishing, monitoring, and optimization.
• Review paid media performance and ensure the team is translating data into actionable insights, testing plans, and strategic recommendations.
• Oversee recurring reporting and client‑facing performance updates, ensuring results, trends, and next steps are communicated clearly and strategically.
• Partner with internal teams to align offers, creative direction, campaign priorities, and testing strategies with client goals and performance trends.
• Oversee affiliate sourcing strategy to ensure the team is identifying Tik Tok Shop affiliates whose audiences, content style, and brand alignment are the right fit for each client.
• Guide outreach, approvals, and relationship‑building through Tik Tok Affiliate Center and related tools to drive consistent creator activation.
• Ensure affiliate briefs are developed and maintained with clear talking points, deliverables, expectations, and content direction.
• Oversee product sample coordination across clients, creators, and internal teams to support efficient affiliate activation and content production.
• Review affiliate content and performance trends, identify top‑performing creators, and guide strategies to improve creator output, revenue contribution, and retention.
• Ensure the team is proactively building strong affiliate relationships through communication, feedback, and ongoing support that encourages repeat posting and long‑term participation.

• Oversee Tik Tok Shop health and seller performance across accounts, ensuring the team is monitoring issues, resolving problems quickly, and escalating platform‑related challenges when needed.
• Ensure products are properly published and maintained in Seller Center, including titles, descriptions, pricing, shipping information, and related listing details.
• Oversee the connection between Tik Tok Shop and ecommerce systems such as Shopify to help maintain inventory accuracy and…