Growth Marketing Director

Megalabs USA, LLC is a subsidiary of the global Megalabs Group, a leading pharmaceutical company dedicated to providing healthcare professionals and consumers with innovative therapeutic solutions for a healthier life. Operating in over 20 countries, Megalabs boasts a diverse portfolio of more than 1800 products across numerous therapeutic areas. Megalabs USA serves as the foundation for the company's North American expansion, bolstered by the 2022 acquisition of Victus Inc.

This strategic acquisition reinforces the organization's commitment to the wellness and natural product markets while continuing to deliver an innovative range of nutritional solutions to the region.

We are seeking a Growth Marketing Manager to drive revenue growth across our dermatology and nutrition portfolio brands.

This role is responsible for owning performance, P&L, and growth execution across multiple digital channels, including DTC (Shopify), Amazon, and paid media platforms.

This is a hands‑on, execution‑focused role — not just a management position. The ideal candidate will be equally comfortable analyzing data, making strategic decisions, and working directly with teams to implement and optimize campaigns, funnels, and growth initiatives.

• Identifying growth opportunities
• Driving execution across marketing channels and funnels

• Own revenue growth and performance across assigned brands
• Manage and optimize key financial drivers including CAC, LTV, MER, and contribution margin
• Develop and manage growth plans aligned with revenue and profitability targets

• Identify opportunities to scale revenue across channels including Meta, Google, Tik Tok, Amazon, and DTC
• Make clear decisions on where to scale, reduce spend, or reallocate resources
• Translate insights into actionable plans and ensure execution

• Identify and fix conversion bottlenecks
• Improve conversion rate, AOV, and retention across funnels

• Work closely with paid media teams to:
  Guide budget allocation;
  Define testing priorities;
  Improve campaign performance
• Ensure alignment between channel execution and growth strategy
• Define creative testing angles and messaging strategies
• Partner with creative teams to brief and iterate on performance‑driven assets
• Collaborate on offers, bundles, and pricing strategies to drive conversion
• Own the testing roadmap across:
  Creative;
  
  Offers;
  Funnels;
  Channels
• Prioritize tests based on expected impact and speed
• Analyze results and scale winning strategies

• Ensure alignment across teams and drive accountability for results and partner with:
  Paid media (execution), Creative teams (asset development)

• 4–8+ years of experience in growth, performance marketing, or DTC eCommerce
• Proven experience managing or influencing revenue growth and P&L
• Experience in Growth Marketing and a proven track record of executing strategies that drive measurable business results.
• Proficiency in Marketing Analytics and Web Analytics to evaluate and optimize campaign performance.
• Strong Project Management skills to plan, coordinate, and execute marketing initiatives effectively.
• Knowledge of Marketing Automation platforms and their application to streamline marketing processes.
• Strong understanding of:
  Paid media (Meta, Google, Tik Tok);
  Conversion funnels and optimization; CAC, LTV, and profitability metrics
• Excellent communication and collaboration skills to work with cross‑functional teams and stakeholders.

• Experience in dermatology, skincare, health, or nutrition brands
• Experience with subscription-based or repeat purchase models
• Familiarity with Shopify, Amazon, and multi‑channel eCommerce ecosystems
• Strong ownership mindset with accountability for results
• Execution‑oriented — able to move from insight to action quickly
• Commercial thinker with a focus on profitability
• Analytical but decisive — comfortable making decisions with imperfect data
• Hands‑on and proactive, with a bias toward action