Manager, Program Activation

One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can't. The Love Boat promises something for everyone.

We are looking for a Manager, Program Activation. The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.

Here's a summary of what Princess is looking for in the Manager, Program Activation. Is this you?

Responsibilities:

Campaign Orchestration & Execution:

* Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools.

* Utilize data and insights to create personalized and effective customer journeys across multiple channels.

* Manage tactical deployment timing, quality control, and audience segmentation/targeting

* Serve as a technical expert for complex campaign troubleshooting and optimization

* Manage all 1:1 transactional communication

Team Leadership & Development:

* Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities.

* Foster a culture of technical excellence and continuous learning within the team.

* Provide technical guidance and hands-on support for complex campaign implementations

* Drive professional development and technical skill advancement across the team.

Performance Analysis & Optimization:

* Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements.

* Use data and insights to inform decision-making and optimize future marketing programs.

* Communicate channel performance, insights, and recommendations to senior leadership.

Process Improvement and

Innovation:

* Develop the campaign activation process and ensure it is followed.

* QC all tactic outputs for list and message accuracy

* Provide new creative solutions to improve email, mobile and direct mail

Technology Management &

Innovation:

* Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency.

* Stay current with martech industry trends and recommend technology upgrades or additions

* Ensure data quality, compliance, and technical performance across all platforms

Knowledge &

Skills:

* Scope:
The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.

* Problem solving:
This role requires advanced problem-solving skills, particularly in analyzing complex datasets to uncover actionable insights that inform marketing strategy. The Manager must anticipate challenges such as complex marketing calendars, fluctuating guest behavior, competitive market shifts, and campaign performance variability. Solutions often involve synthesizing data from multiple sources, building custom reporting, and applying predictive analytics to optimize conversion rates and reduce cancellations.

The role also demands agility in adjusting based on real-time performance metrics.

* Impact:
This role has a significant impact on the business by shaping the standards and execution of consumer marketing programs that…