Sr. Analyst, Media, Burger King, US&C

We are looking for a Sr Analyst to join the Media team full-time, focusing on overseeing the media plan, performance and financial tracking. This role leads tactical campaign planning across multiple channels for the US market, including TV, CTV, Social, Audio, Display, and OOH and is responsible for measuring, optimizing and strategizing full funnel paid media. The Senior Media Analyst will work cross-functionally with teams across Advertising, Social, Field Marketing, Marketing Execution, Marketing Analytics, Digital, and Product & Promotion Execution.

• Oversee campaign management and lead tactical plan development and execution
• Support daily plan maintenance and financial tracking/monitoring
• Ensure media strategies support overarching media and brand goals and KPIs
• Oversee end-to-end campaign execution – working with agencies and cross-functional teams, leading plan reviews, asset requests and creative best practices, and performance evaluation and optimization
• Partner with media agency on media plan management, financials and timelines
• Ensure accuracy and timeliness in media reporting, providing actionable insights and optimizations rooted in data
• Oversee campaign performance and optimization approach with agency partners and internal teams
• Support testing roadmaps across channels, focusing on growth opportunities and innovation
• Responsible for tracking competitive trends and in-depth knowledge of key partners/platforms and evolving media landscape
• Provide insights on potential partnerships, sponsor ships and creator‑led opportunities as applicable
• Oversee local media initiatives – including market tests for product releases and local franchisee/market initiatives

• Strong ability to handle multiple campaigns and meet tight deadlines
• Detail oriented with the ability to work independently and take ownership of projects
• Understanding of audience segmentation models and application
• Familiarity with measurement and attribution – marketing mix modelling, awareness and performance KPIs

• Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e., Meta, Google, Tik Tok, etc.)
• Inquisitive with a strong desire to learn, test and drive results

• Bachelor’s degree or equivalent experience
• Minimum 2+ years of media/relevant experience
• Proficiency in Microsoft Office, including Outlook, Excel, and Power Point
• Proven experience in cross‑functional collaboration and team leadership
• Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and cross‑functional teams

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment.

Accommodation is available for applicants with disabilities upon request.