Performance Marketing Manager, Amazon International

Who We Are

Frida is a parenting brand founded in 2014 by CEO Chelsea Hirschhorn. We help parents navigate the messy, exhausting, and life‑changing moments of parenthood with honest, helpful products. Our global presence includes 50+ countries and major U.S. retailers.

Frida is looking for a Performance Marketing Manager, Amazon International to join our Digital & E‑commerce team in Miami, FL. In this role you will own media strategy, planning, and execution for Amazon Advertising across key global markets (Canada, UK, France, and other emerging marketplaces). You will lead all media planning, execution, and performance analytics for Amazon marketing initiatives internationally and collaborate with external agency partners to identify new growth opportunities.

• Lead Amazon International Advertising media management from end‑to‑end, including budgeting, planning, initiative leadership, management, and reporting.
• Monitor and optimize performance across international markets, accounting for regional customer behavior and marketplace‑specific trends.
• Collaborate with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets.
• Create and maintain a quarterly business review template to track key performance metrics and provide forward‑looking insights and strategic recommendations.
• Partner with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces.
• Design and analyze incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region‑specific retail events.
• Oversee competitive intelligence tools and establish reporting processes to share insights across the organization.
• Identify growth opportunities across Amazon's suite of media products and communicate recommendations to internal stakeholders.
• Partner cross‑functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives.

• 3‑5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display.
• Experience managing campaigns across international Amazon marketplaces (e.g., Canada, UK, EU).
• Proven ability to translate campaign objectives into channel‑level strategies with clear deliverables and measurable outcomes.
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus.
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance‑driven programs.
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third‑party tools such as Vendor Central and Amazon Marketing Cloud (AMC).
• Demonstrated ability to influence cross‑functional stakeholders and elevate marketing capabilities to drive outsized results.
• Highly organized self‑starter with the ability to manage multiple projects simultaneously, delivering high‑quality work with strong attention to detail.
• Experience in baby brands or CPG is a plus.
• Ability to work in a fast‑paced environment in which requirements & priorities constantly change.
• Excellent written and verbal communication.
• Consumer‑obsessed and possess strong consumer understanding.
• Excellent communicator with strong written, verbal, and presentation skills.
• Ability to manage multiple projects at once and strong organizational skills.
• Proactive; can operate autonomously, but also collaboratively as part of a team.

Frida values collaboration and community. As the Performance Marketing Manager, Amazon International, you will work closely with external and internal stakeholders, including the eCommerce, Brand, and Marketing teams.

Frida HQ is in Miami, Florida. Approved roles can work remotely on Mondays and Fridays with in‑person collaboration Tuesdays‑Thursday.

We…