Senior Product Marketing Manager

About Crossmint

Crossmint is the leading enterprise-grade, all-in-one stablecoin and wallet infrastructure platform enabling fintechs and enterprises to integrate stablecoin rails and smart wallets with speed, compliance, and scale. Backed by Ribbit Capital, Franklin Templeton, NYCA, First Round, and Lightspeed Faction, with $23.6M raised in 2025. Trusted by more than 40,000 clients including Money Gram, WireX, Toku, and more, Crossmint provides embedded smart wallets, on/offramps, cross-chain stablecoin orchestration, tokenization, and other blockchain primitives through simple, developer-friendly APIs that integrate in minutes and scale to millions of users.

In January 2026, Crossmint secured MiCA authorization from Spain s CNMV, becoming one of a select few stablecoin infrastructure providers fully licensed to operate across all 27 EU member states and held to the same regulatory standards as traditional financial institutions. Crossmint also powers the Republic of the Marshall Islands  first digital UBI program, backs Money Gram s new stablecoin cross-border experience launching in LATAM, and recently partnered with WireX to expand multichain stablecoin payment infrastructure to non-EVM networks like Stellar.

The future of finance is stablecoin-native. Crossmint makes it easy to get there.

New York City, Miami, or San Francisco preferred. Open to remote applicants within the United States.

Full-time.

$170,000 - $200,000

We re looking for a sharp product marketer to own positioning, messaging, and go-to-market for Crossmint s product portfolio. This is a high-impact role focused on translating a complex stablecoin and agentic platform into clear, compelling value for fintech buyers. You ll lead product launches across smart wallets, stablecoin orchestration, agentic payments, and more. You ll build the sales enablement engine that helps reps win, run competitive intelligence, and develop the buyer insights that inform everything from campaign strategy to product roadmap.

If you re energized by category creation, love distilling technical products into stories that resonate with sophisticated B2B buyers, and want to shape how the world s largest fintechs think about stablecoin infrastructure and agentic payments, this is your role.

• Serve as the connective tissue between product and GTM. Sit close to PMs and engineers to deeply understand what we re building, and translate that into clear value for sales, marketing, and customers. Bring the voice of the market back into product to shape roadmap priorities.
• Own positioning and messaging across Crossmint s product portfolio including smart wallets, onramps and offramps, stablecoin orchestration, checkout, and agentic payments. Develop the narratives that resonate with our fintech and agentic ICPs.
• Lead go-to-market for product launches end-to-end. Partner with product on launch readiness, define launch tiers, build cross-functional plans, write launch content, coordinate press, and measure impact.
• Build the sales enablement engine. Create pitch decks, one-pagers, battle cards, demo scripts, and objection-handling guides that help sales close enterprise deals.
• Own competitive intelligence and win/loss. Track competitors across stablecoin infrastructure, wallet, and payments categories, equip sales with current positioning, and close the loop with product on gaps and what to build next.
• Develop buyer personas and ICP research through customer and prospect interviews. Turn insights into messaging frameworks the entire company uses, and inform pricing and packaging decisions in partnership with product and finance.
• Partner with sales and customer success on case studies, and with demand generation, content, and design to ensure consistent narrative across campaigns, web, paid, events, and PR.
• Be the internal authority on the market. Brief leadership, sales, and product on competitive shifts, customer trends, and category dynamics.

You ve built and scaled product marketing programs in B2B environments with complex sales cycles and technical buyers. You balance strategic thinking with hands-on execution, are a great storyteller that can translate complex topics into compelling messaging, and use customer insight to drive decisions.

• 5–7+ years of B2B product marketing experience, ideally in crypto, payments, or fintech with proven impact on pipeline, win rate, and category awareness.
• Strong launch track record. You ve led multi-product launches and know how to coordinate product, sales, marketing, and PR to ship with impact.
• Excellent writer. You can take a technical product spec and produce a pitch deck, battle card, and customer-facing one-pager that all feel like they were written by one person.
• Customer-obsessed. You run interviews, synthesize insights, and turn them into messaging frameworks that move the business.
• Competitive intelligence instincts. You know how to build a competitive program from…