Vice President of Communications Miami, FL or , NY
Listed on 2026-06-26
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Marketing / Advertising / PR
Marketing Communications, PR / Communications, Marketing Strategy, Digital Marketing
Dorsia is at the forefront of hospitality-tech innovation, redefining how the world gains access to the most in-demand restaurants, events, and experiences. By fusing cutting‑edge technology with the art of luxury hospitality, we empower our members to secure impossible‑to‑get reservations while providing operators with unprecedented levels of control, visibility, and revenue optimization.
In 2025, we grew revenue 480% and scaled to 400+ venues across 25 destinations, with the launch of our Culture Calendar extending Dorsia beyond restaurants into the world’s most sought‑after cultural moments.
Backed by $54M in funding from investors including Index Ventures, Invus, and Red Sea Ventures, and strategic partners including Moon Pay, Major Food Group, and The Dinex Group – Daniel Boulud, we are entering our most consequential phase of growth and reshaping the global hospitality landscape. We’re adding exceptional talent to drive what comes next, and that’s where you come in.
About the RoleDorsia is looking for a Vice President of Communications to own how we show up in the world, across press, social, influencer, partnerships, and every relationship that extends our reach. Qualified individuals naturally think in narrative arcs, not press cycles, and deeply understand that for a brand like Dorsia, what we say and what we don’t say matter equally.
This is a senior leadership position reporting directly to the CEO. You will guide strategy, lead a team of three across social, consumer communications, and product strategy, and manage our external PR agency. You will build as much as you lead, working with product, marketplace, and editorial teams to shape a consistent, compelling voice across every surface where Dorsia exists. Dorsia is AI‑native, and this role sets the standard on how we use AI for speed and reserving taste for the things machines can’t write.
What You’ll Do:Public Relations & Earned Media
- Establish a proactive press strategy that keeps Dorsia top‑of‑mind in the right publications at the right moments.
- Define and protect Dorsia's narrative across launch moments, funding announcements, executive visibility, and crisis situations.
- Build and manage relationships with key media across lifestyle, business, tech, and hospitality verticals, including the trade press credibility that positions Dorsia as a genuine collaborator in the hospitality and restaurant industries.
- Own all external and internal communications, from press releases and talking points to the playbook for each new market, including the narrative arc of Dorsia's arrival in a new city.
- Deploy AI agents to automate press tracking, competitive monitoring, and social listening, surfacing signals in the near real time.
- Own social strategy across all Dorsia channels, setting voice, cadence, and content priorities.
- Partner with editorial and creative to produce content that earns engagement rather than buying it, using AI to accelerate production and human judgment to elevate it.
- Build a curated influencer program that reflects the taste, values, and aesthetic of the brand, with a clear criteria for partnership fit rather than volume.
- Structure relationships that go beyond one‑off activations, from gifting and ambassador programs to co‑created content and event presence.
- Build a measurable framework connecting social performance to brand health and member acquisition.
- Identify and close partnership opportunities that extend Dorsia’s reach while protecting the integrity of the brand.
- Work cross‑functionally with Business Development and Marketplace to ensure partnerships are operationally viable and commercially sound.
- Structure co‑marketing activations, editorial integrations, and experiential moments with best‑in‑class brands.
- Own the partner relationship from pitch to execution to wrap.
- Define the consumer communications strategy across the full member lifecycle, from acquisition and onboarding through retention and re‑engagement.
- Establish voice standards and messaging hierarchy so every member touchpoint, regardless of channel or team, sounds like Dorsia.
- Deploy AI‑powered personalization across member…
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