Sr. Manager, Media,, US&C

Overview

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with a global footprint and more than 32,000 restaurants in over 120 countries and territories. RBI owns TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. Through its Restaurant Brands for Good framework, RBI aims to improve sustainable outcomes related to food, the planet, and people and communities.

We are seeking an experienced Senior Media Manager to join the Media team full-time, focusing on executing media strategies and leading tactical media planning across multiple media channels for the US market. This role will drive full-funnel strategy, execution, and innovation across paid media touchpoints, including TV, CTV, Social, Audio, Display, and OOH, translating business challenges into effective media solutions measured by media KPIs and business outcomes.

The Senior Media Manager will work cross-functionally with teams across Advertising, Social, Field Marketing, Marketing Execution, Marketing Analytics, Digital, and Product & Promotion Execution. The ideal candidate should have a strong background in data-led, media campaign execution and thrive in a fast-paced environment.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

• Collaborate with management to drive media agency planning and buying strategy across the US.
• Partner with media agency and department leaders in budget development, audience strategy, and tactical planning and measurement frameworks across media channels.
• Support marketing ad fund management, tracking and optimizing monthly and quarterly financials against business goals.
• Elevate performance analysis to leadership, distilling metrics into actionable business insights.
• Lead media testing roadmaps across channels, focusing on revenue growth and innovation.
• Collaborate on consumer experience strategy across the purchase journey where media is a touchpoint, coordinating with eCommerce, Analytics, Promo, and Product teams.
• Accelerate data-driven strategies at every stage of the funnel and lead ongoing experimentation and testing for both short- and long-term goals.
• Maintain an in-depth understanding of media landscape trends, championing bold, creative ideas.
• Provide insights on potential partnerships, sponsor ships and creator-led opportunities as applicable.
• Own local media market test strategies and KPIs for product releases and strategy alignment.
• Oversee creative agency process on media assets and requirements, ensuring creative alignment and timelines.
• Communicate effectively and with agility with marketing leadership and cross-functional teams regarding media initiatives, providing updates/optimizations and results sharing.

• Experience with data-driven full funnel, awareness & performance campaigns.
• Comprehensive knowledge of media channels and multi-discipline, data-driven media coordination.
• Experience managing a large media budget and optimization processes to deliver business outcomes.
• Familiarity with media tools such as Nielsen Ad Intel, iSpot, Pathmatics, and Media Research tools.
• Strong project management skills, with experience managing junior team members.
• Solution-oriented approach with strong analytical skills to identify opportunities and solutions.
• Excellent organizational skills and ability to prioritize in a dynamic environment.
• Strong oral and written communication skills, including experience presenting to stakeholders.

• Bachelor’s degree or equivalent experience.
• Minimum 5-8+ years of media planning experience, with a strong focus on digital media. QSR experience preferred but not required.
• Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e. Meta, Google, Tik Tok etc.).
• Deep understanding of measurement methodologies (Marketing Mix Modeling, cohort analysis).
• Proven experience in cross-functional collaboration and team leadership.
• Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and…