Freelance CRM and Lifecycle Marketing Lead

Contract-to-Hire / Downtown Miami / $70–$78 per hour / $115,000 – $130,000 per year

That British Chick is helping source a Freelance CRM and Lifecycle Marketing Lead for Royal Caribbean Group.

This is a South Florida‑based role, or for someone willing to relocate. The role is contract‑to‑hire, with a plan to convert to full‑time within the next three months. Once converted, the expected salary range is $115,000–$130,000 per year
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The role requires being on‑site Monday through Thursday in downtown Miami, as the position is intended to convert to a full‑time employee role.

This is a strategic individual contributor role for someone with a strong email background and hands‑on experience helping build, inform, and operationalize lifecycle marketing strategy.

You’ll help operationalize enterprise‑wide personalization and omnichannel lifecycle initiatives across digital channels, starting with commercial and transactional email.

This role reports into senior product leadership and sits at the intersection of strategy, marketing technology, governance, and delivery.

You should be comfortable translating strategic direction into delivery‑ready work, partnering across product, marketing, digital, CRM, guest communications, data/AI, brand, analytics, vendors, and internal platform teams.

• Strong in CRM, lifecycle marketing, and email strategy
• Hands‑on with Salesforce Marketing Cloud or comparable platforms
• Comfortable working across commercial and transactional email
• Experienced in journey orchestration, personalization, triggers, suppression, sequencing, and cross‑channel communications
• Highly organized across concurrent work streams
• Clear and confident working with stakeholders
• Comfortable in a fast‑paced, matrixed enterprise environment
• Able to translate strategy into requirements, user stories, acceptance criteria, and delivery‑ready work
• Analytical and focused on optimization, performance, and scalability

We always encourage strong candidates not to self‑opt out too quickly. You do not need to match every detail in a job description to be a fit. But in the interest of being honest and respectful of everyone’s time, there are a few true deal breakers for this role:

• South Florida‑based or willing to relocate
• Able to work on‑site Monday through Thursday in downtown Miami
• Hands‑on CRM or lifecycle marketing execution experience
• Available for contract‑to‑hire with planned conversion within three months

• Governance & Cross‑Functional Orchestration
• Journey Orchestration & Execution
• Measurement & Optimization
• Backlog & Delivery Support
• Enablement & Documentation

• Support enterprise personalization and journey orchestration programs led by senior product leadership
• Operationalize omnichannel lifecycle and personalization strategies across CRM channels including email, web, app, and push.
• Partner with Product Managers to translate strategic direction into delivery‑ready work
• Ensure journey execution aligns with governance, compliance, and customer experience standards

Own the governance framework defining decision rights, business rules, and communication prioritization.

Run the cross‑functional working group aligning Marketing, Digital, CRM, Guest Communications, Data/AI, and Brand stakeholders.

Inform the design, build, and optimization of orchestrated journeys across the full guest journey. Execute commercial and transactional journeys in Salesforce Marketing Cloud, leveraging CDP segments and decisioning engine outputs.

Serve as the operational point of coordination for external implementation partners and internal platform teams.

Review partner deliverables against acceptance criteria and coordinate internal dependencies.

Execute a relevancy scoring framework evaluating audience fit, content fit, channel fit, timing, and outcome impact.

Partner with analytics to monitor journey performance and engagement metrics.

Support the shift from volume‑based measurement to blended scorecards balancing reach with relevance.

Translate business needs into…