Media Brand Manager Sr

Overview

The Media Brand Manager Sr. plays a key leadership role in driving media strategy and execution across a portfolio of LATAM brands. This position is based in Miami and requires in-office presence three days per week
. It is a client-facing role
, demanding strong strategic capabilities, high analytical rigor, and extensive experience managing regional clients and multi-market operations across Latin America
.

The ideal candidate brings deep experience in media planning (digital + offline), proven hands‑on execution across You Tube, Tik Tok, and Meta, and a consultative mindset that translates complex business needs into high-impact media strategies.

• Lead the development of integrated media and communications plans across LATAM markets.
• Translate marketing and business objectives into actionable and innovative media strategies.
• Build strong strategic recommendations supported by audience insights, platform behaviors, and market trends.
• Develop holistic digital and social strategies with strong focus on You Tube, Tik Tok, and Meta.
• Identify opportunities for optimization, innovation, and continuous performance improvement.

• Manage ongoing relationships with key partners (Google/You Tube, Meta, Tik Tok).
• Request, assess, and negotiate proposals for activations and special initiatives.
• Develop strategic POVs, including platform comparisons, rationale, and value-added elements.
• Lead partner meetings to review opportunities, performance updates, and new platform developments.

• Oversee the planning, negotiation, and execution of cross‑channel media plans.
• Validate flighting, pacing, delivery, budgets, and KPIs for all digital and social campaigns.
• Ensure correct implementation of campaigns on You Tube, Tik Tok, and Meta.
• Act as the escalation point for any discrepancies in inventory, billing, or reporting.

• Manage annual media budgets by market, brand, and channel.
• Conduct investment forecasting and scenario modeling, especially across social platforms.
• Monitor media costs, rate inflation, exchange rates, vendor commitments, and market fluctuations.
• Provide recommendations for budget reallocation and efficiency improvement.

• Partner with the D&A team to validate data and build robust performance reports.
• Analyze results across platforms and provide actionable insights to improve ROAS and media effectiveness.
• Evaluate Social Media performance using key KPIs (reach, VTR, CPM, CPC, CPV, incremental reach, etc.).
• Establish learnings, best practices, and strategic frameworks for continuous improvement.

• Supervise, mentor, and guide Associates, ensuring high-quality work and clear career development.
• Conduct performance evaluations and identify growth opportunities for junior team members.
• Collaborate with regional and local Starcom/Publicis teams to align strategies and share best practices.
• Recommend process improvements to streamline workflows and enhance team efficiency.

• Bachelor’s degree in Advertising, Marketing, Communications, or related field.
• 5+ years of proven experience in media agencies, ideally managing regional LATAM clients.
• Hands‑on experience planning and executing campaigns on You Tube, Tik Tok, and Meta is required.
• Experience with both digital and offline media planning is highly preferred.

• Native or advanced Spanish proficiency.
• Intermediate/advanced English (written and spoken).
• Strong communication skills with the ability to clearly present strategies and insights.

• Strong understanding of media planning principles, digital strategy, and audience analysis.
• Ability to work comfortably with data: forecasting, KPI interpretation, and performance analysis.
• High attention to detail, accuracy, and analytical rigor.
• Proficiency in key industry tools such as Kantar, IBOPE, Media Tools, Media Ocean, Prisma, Campaign Manager, DV360, Google Ads, Meta Ads Manager.

• Demonstrated experience supervising and mentoring junior team members.
• Excel…