Senior Manager, South Marketing Lead

We are seeking an experienced and innovative Regional Marketing Leader to join our team. This role requires a seasoned marketing professional with proven expertise in B2B strategies, a growth-oriented mindset, and a passion for collaborating across solutions lines to deliver impactful results.

We are hiring a leader for the South region. This position will be a hybrid role out of our Dallas, TX or Miami, FL office.

Aon is in the business of better decisions.

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

• Develop and execute regional marketing strategies for both Human Capital and Risk Capital solutions
• Collaborate with NA Marketing Team and sub-regional leaders to align strategies with business growth and retention objectives
• Communicate results and strategies effectively to stakeholders, including sub-region executive committee and NA CMO

• Incorporate regional audiences into demand-generation campaigns with a focus on segmentation and lead generation
• Oversee the creation and distribution of content tailored to sub-regional needs
• Lead regional event strategy and ensure alignment to growth priorities with ability to measure ROI

• Define and refine the sub-region’s brand voice for both Human Capital and Risk Capital, ensuring alignment with corporate identity
• Lead social media campaigns to enhance awareness

• Collaborate with NA Human Capital and Risk Capital teams to influence and leverage impactful content
• Support activation of content and manage external sub-region communications

• Partner with the communications team to drive strategies for external and internal message amplification

• Evaluate and measure marketing initiatives to ensure ROI and track performance metrics using CRM, marketing automation tools, and data analytics platforms.
• Collaborate with cross-functional teams to align marketing plans with business objectives.
• Maintain strong market awareness to keep the brand relevant and competitive.

As the regional marketing strategy leader, you will partner with colleagues in your defined geography to deliver solution-line content to the market and competitively position our business on a regional scale. We will support you in this goal with mentorship, guidance, development opportunities and more.

• 7+ years of B2B marketing experience, with expertise in regional marketing strategies
• Familiarity with CRM platforms, data visualization tools (e.g., Tableau, Looker) and marketing impact reporting
• Strong analytical and critical thinking skills for data-driven decision-making.
• Exceptional interpersonal and communication skills with C-suite-level presentation expertise.
• Solid project management capabilities to prioritize competing demands effectively.
• Strategic thinker with a growth mindset and results-driven approach.
• Strong collaborative skills to work cross-functionally and align stakeholders toward shared goals.
• Adaptability and resilience to thrive in a fast-paced, constantly evolving environment.

Degree in marketing and/or communications or equivalent work experience.

The salary range for this position (intended for U.S. applicants) is $110,000 - $125,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location. This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary.

The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.

Aon offers a comprehensive package of benefits for…