Manager, Social Marketing Insights

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal is seeking a strategic, culturally fluent, and analytical Manager, Social Marketing Intelligence & Insights. This role sits at the intersection of data, culture, and marketing strategy, and is responsible for translating social, cultural, and audience intelligence into insights that inform social strategies for Telemundo.  

This role will translate real-time social signals, Hispanic audience behaviors, and cultural trends into actionable recommendations that shape how the Telemundo brand and its contents are positioned, promoted, and experienced across social media platforms.

The Manager, Social Marketing Intelligence is responsible for:

1. Performance Analytics & Measurement

+ Lead analysis of always-on and campaign performance across platforms (Tik Tok, Instagram, Facebook, Threads, X)

+ Develop frameworks that measure engagement quality, shareability, and social currency, beyond reach and impressions

+ Connect social performance to broader brand KPIs (awareness, affinity, tune-in where applicable)

+ Identify repeatable patterns behind high-performing content, formats, and publishing strategies

+ Evaluate how different content types perform across platforms

+ Identify what drives repeat engagement and audience retention over time

2. Platform Intelligence & Optimization

+ Maintain deep expertise in how major platforms operate (Tik Tok, Instagram, You Tube, etc.), including algorithm shifts and feature changes

+ Analyze how platform updates impact content distribution, discoverability, and engagement

+ Provide guidance on format optimization (video length, hooks, posting cadence, interactivity features)

+ Manage several measurement and analytic platforms (ie. Shareablee, Sprout, Talkwalker)  

3. Trend Analysis & Real-Time Intelligence

+ Monitor performance during key moments (launches, live events, tentpole programming)

+ Identify what content is gaining traction and why, in near real-time

+ Systematically track emerging trends across platforms, creators, and digital culture

+ Distinguish between short-lived trends and scalable opportunities for Telemundo

+ Translate trends into clear, actionable recommendations for content, brand, and marketing teams

4. Insight Activation  

+ Translate complex data, platform signals, and cultural trends into clear, actionable insights for Social Marketing, Content, Community & Fan Engagement, Brand, and Marketing teams

+ Develop dashboards, reports, and executive briefings focused on performance, emerging opportunities, and forward-looking recommendations

+ Embed insights into planning, ideation, publishing, and optimization workflows to ensure Telemundo's social activity is grounded in data, cultural relevance, and platform intelligence…