Field Marketing Ambassador - Alani Nu

CELSIUS®—an everyday energy brand with a dynamic, energetic culture. Alani Nu and Rockstar® are part of Celsius Holdings, Inc.—a global CPG company built by a talented team focused on collaboration, inclusivity, and innovation. This role emphasizes empowering people, creating a collaborative culture, and building a community around energy, performance, and brand experience. Ready to take your career to the next level?

Join our team and redefine what it means to be energized.

Position Overview
Alani Field Marketing Ambassadors are the local face of our national brand. As a Field Marketing Ambassador, you will be a valuable member of the Marketing team. You are responsible for bringing the brand to life through execution of national brand marketing objectives, strategies, and tactical programs. The FMAs will develop and support dynamic consumer sampling opportunities, working with the sales team to achieve joint goals.

You are also responsible for day-to-day operations and logistics in the market. The position objectives are to create consumer trial, build heavy usage, grow awareness, drive brand image and create word of mouth for the Brand.

• Product Promotion and Distribution:
  • Actively promote and distribute Alani at designated events, trade shows, festivals, and other high-traffic locations
  • Engage with consumers and provide product information to highlight the benefits and unique selling points
  • Encourage product trial by offering samples and creating a positive, memorable experience for potential customers
• Brand Representation:
  • Embody the brand's values, personality, and mission to foster a strong connection with the target audience
  • Dress in accordance with the brand guidelines to create a professional and approachable appearance
  • Build relationships with consumers and potential brand advocates using interpersonal skills
  • Be knowledgeable and comfortable overcoming objections and answering product questions
  • Treat the branded sampling vehicle with care and maintain upkeep and premium appearance inside and outside the vehicle
• Event Coordination and Logistics:
  • Assist in planning and execution of promotional events to ensure seamless operations and successful outcomes
  • Coordinate with event organizers, vendors, and team members to optimize brand visibility and engagement
  • Manage inventory and supplies at storage units and at events
• Data Collection and Feedback:
  • Gather customer feedback and insights regarding product preferences, brand perception, and market trends
  • Record and report data from activations after each shift

• Willingness and flexibility to adapt to changing business needs and deadlines
• Clean driving record (valid state driver’s license and MVR check required)
• Able to stand for extended periods of time
• Able to lift 25 lbs consistently
• Outstanding communication and interpersonal skills to engage with diverse audiences
• Energetic, outgoing, and approachable demeanor to attract and retain customer interest
• Strong organizational abilities to manage event logistics and supplies
• Ability to work flexible hours, including evenings, weekends and holidays
• Must be able to attend and participate in 1-2 team meetings per month
• High school diploma or equivalent; additional education or relevant certifications are a plus
• Previous experience in promotional events, customer service, or brand ambassador roles is a plus

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 vacation days per year
• 11 company-paid holidays
• 401(k) with company match
• Identity theft and legal services

The base pay range and compensation details note that the final pay is based on factors including work location, knowledge, skills, and experience. Celsius is a total rewards company. This position may be eligible for bonuses and Restricted Stock Units (subject to company plans). Celsius Holdings, Inc. celebrates diversity and provides equal employment opportunities (EEO) to all employees and applicants without regard to protected characteristics.

If you need assistance or a reasonable accommodation during the application process, please reach out to

The above information is intended to indicate the general nature and level of work performed. It is not designed to be a comprehensive inventory of all duties, responsibilities and qualifications required for the role.