Manager, Trade Marketing

The Trade Marketing Manager supports the development and execution of sales and marketing programs that enhance Carnival's presence across the travel advisor community. Leading a team of three specialists, this role is responsible for managing and delivering a portfolio of initiatives including trade advertising and media, strategic account marketing, booking promotions and contests, sales materials, training content, and trade-facing communications.

This role partners cross-functionally with Sales, Brand, Digital, and agency teams to help bring programs to life, ensuring alignment with business priorities and brand standards. The ideal candidate is a strong team leader and collaborative partner with experience across print and digital marketing channels. They bring solid project management skills, attention to detail, and the ability to manage multiple priorities while delivering high-quality, on-brand work that supports travel advisor engagement and sales effectiveness.

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* Essential Functions:

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* B2B Media & Advertising

+ Supports the planning and execution of trade media, webinars, and travel advisor promotions across print and digital channels. Assists in managing budgets, coordinating with agency partners, and ensuring campaigns are delivered on time and align with established objectives and brand guidelines. Provides guidance to the team on campaign execution, supports creative development, and contributes insights on travel advisor engagement and media performance.

Oversees specialists responsible for partner marketing execution, ensuring alignment with sales priorities and consistency in messaging.

Team Leadership & Cross‑Functional Collaboration

+ Leads the day-to-day work of a team of specialists, providing direction, setting priorities, and ensuring timely delivery of projects. Supports planning and execution of trade marketing initiatives, helping translate business needs into actionable plans and deliverables. Collaborates with cross-functional partners including Sales, Brand, PR, Digital, and external agencies to support alignment and effective execution of programs. Provides support on key initiatives and helps ensure projects progress smoothly within established timelines and budgets.

Sales Messaging and Promotions

+ Leads the development and execution of sales materials and promotions that support travel advisor engagement and booking growth. Oversees the creation of sales decks, presentations, and marketing materials, ensuring they are accurate, on brand, and delivered on time. Supports the management of promotions, contests, and engagement programs by coordinating execution, tracking results, and assisting in budget oversight to ensure initiatives are effective and well-managed.

+ Oversees the execution and ongoing updates of training content and tools that support travel advisor education. Works with the team to ensure materials are relevant, accurate, and aligned with business priorities. Supports the delivery of training programs and webinars by guiding content development and monitoring engagement and feedback to identify areas for enhancement.

Print & Digital Brochures

+ Manages the development and production process for key print and digital materials such as the annual cruise brochure and Travel Advisor Ship Guide. Coordinates with internal teams and external partners to deliver materials that meet brand standards, timelines, and budget expectations. Tracks distribution and usage metrics to support planning and continuous improvement of materials year over year Social Media & Website Content Marketing
Provides oversight and direction to ensure trade-facing website and social content is accurate, up to date, and aligned with brand standards. Guides the team in executing content updates and supporting engagement across travel advisor platforms.

Ad Agency Partnership

+ Manages day-to-day relationships with agency partners, supporting project coordination, briefing processes, and execution tracking. Helps ensure deliverables meet expectations for quality, timelines, and alignment with brand standards.

** Knowledge, Skills & Abilities:*
* + Scope:
Responsible for managing multiple…