LN Concerts, Tour Marketing Director LATAM
Listed on 2026-07-02
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Marketing / Advertising / PR
Marketing Communications, Marketing Management
Tour Marketing Director
Live Nation's Latin America Concerts business is looking for a Tour Marketing Director to develop and execute innovative marketing strategy for LATAM concerts and tours across our region. This person will provide best‑in‑class service and foster strong relationships with internal teams and external partners.
Responsibilities- Develop and execute marketing plans in conjunction with artist and project teams.
- Manage on‑sale timelines in partnership with ticketing lead.
- Cultivate and maintain relationships with external partners to provide excellent client services.
- Analyze past purchaser data and use research tools to drive decisions and shape ongoing marketing strategy.
- Manage marketing budgets to achieve business objectives.
- Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns.
- Execute national promotions and oversee local promotions, both in support of individual shows and tours.
- Partner with PR team to develop and execute media events and PR opportunities to support tours.
- Oversee the planning of digital media campaigns across multiple platforms.
- Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement.
- Oversee the production of marketing assets including audio & video spots, key art, social content, etc.
- Effectively utilize internal marketing tools and resources, following best practices.
- Minimum 5‑7 years marketing experience in live entertainment or related field; international experience a plus.
- Must be fully bilingual in English and Spanish.
- Proven track record of outstanding client relationships.
- Deep understanding of the live entertainment business.
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure.
- Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams.
- Strong teamwork, prioritization, time‑management, and organizational skills.
- Creativity, problem‑solving aptitude, proactive work ethic, and passion for live experiences.
- Strong Microsoft Office Suite and Google‑Suite skills; experience with Box, digital asset management systems and workflows.
- Experience managing marketing budgets and campaign planning.
- Bachelor’s degree required.
- Health:
Medical, vision, dental and mental health benefits with a health care concierge;
Flexible or Health Savings Accounts. - Personal:
Free concert tickets, generous paid time off including holidays, sick time and personal days. - Wealth: 401(k) program with company match; stock reimbursement program.
- Family:
New parent programs including caregiver leave, baby bonuses and support for fertility, adoption, foster and surrogacy. - Career:
Career and skill development programs, tuition reimbursement and student loan repayment. - Others:
Volunteer time off and crowdfunding match.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave or the denial of family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so.
Applicants are invited to identify reasonable accommodations for use in an interactive process.
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