Analyst, Insights, Data & Intelligence

More about the role:

The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work—turning data into strategic insight that drives storytelling, campaign performance, and business outcomes.

Due to our expanding client roster and scopes, Burson is hiring Analysts to join our best-in-class BIDI team, supporting global brands such as The Coca-Cola Company, Verizon, and Google. This opportunity is ideal for a recent graduate with internship experience in digital media, marketing, communications, or analytics who is excited to explore the intersection of social media, consumer behavior/social listening, and data-driven storytelling.

As part of a highly collaborative team, you’ll gain hands‑on experience uncovering cultural insights, monitoring online conversations, and helping brands make informed decisions through social and digital intelligence. This is a unique opportunity to launch a career in analytics at one of the world’s leading global communications agencies while working across high‑profile client accounts.

Location:

This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta‑based candidates.

Relocation assistance is available for candidates open to relocating to Atlanta.

• Support social listening, media monitoring, and reporting initiatives across a portfolio of global brands.
• Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across social and digital platforms.
• Utilize industry‑leading tools such as Brandwatch, Sprinklr, and News Whip to uncover actionable insights tied to brand reputation, campaign performance, sustainability, and corporate communications initiatives.
• Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients.
• Help lead recurring reports, dashboards, and performance analyses to measure brand health and campaign impact.
• Monitor online conversations and media trends surrounding brand, industry, and corporate topics in real time.
• Partner with cross‑functional teams across strategy, creative, media, and communications in a fast‑paced agency environment.
• Gain exposure to both agency operations and client‑facing work while developing analytical and storytelling skills.

• Bachelor’s degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.
• 1‑2+ years of experience in analytics, insights, or intelligence roles within or for the PR, Communications, or Advertising industry.
• Strong curiosity about social media trends, consumer behavior, internet culture, and data‑driven insights.
• Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.
• Strong organizational skills and attention to detail, and ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.
• Comfortable learning new technologies and navigating a dynamic, fast‑paced environment.
• Collaborative mindset with a willingness to learn, contribute ideas, and work across teams.
• Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.
• Additional language fluency in Spanish, Portuguese, or French is a bonus.

Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. The base salary for this position at the time of this posting may range between: $35,000—$75,000 USD.

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.