GTR Customer Marketing Manager Miami, FL Miami, FL

As the GTR Americas Customer Marketing Manager, you will be accountable for executing against the company’s Travel Retail vision, action and strategically developing the plan for growth within the Channel. As this role has a commercial component, you will also be responsible for key revenue and commercial targets for strategic customers – this includes the delivery of customer and shopper programs in your territory as agreed in the GTR Integrated Activity Plan (IAP).

You will work with Global Brand Teams, the wider Central Customer Marketing team, Sales and our strategic customers to ensure the system is focused on executing the best On and Off-Trade plans and programs for the right brands, in the right markets, with the right customers in alignment with the company’s GTR strategy. You will advance the GTR agenda by leveraging depth of knowledge about the channel, relationships, your creativity and your leadership capabilities and thereby drive success in the channel for the broader organization.

This role is based in Miami, FL. The role will require extensive travel in order to effectively interact with key stakeholders including internationally based sales teams and customers.

• Identify On and Off-Trade trends and use them to fuel growth, customer and programming opportunities
• Manage relationships with on-trade teams in the Americas, Europe, and Asia to facilitate and develop customer specific programs
• Program/Project/Event management: plan and execute events such as the Bacardi Legacy Global Cruise Competition and Bombay Sapphire Most Imaginative Bartender event, and other customer specific events
• Align key stakeholders behind channel priorities and initiatives
• Translate commercial insights into effective merchandising and promotional standards
• Drive customer planning in collaboration with sales & finance teams
• Lead the creative development of On and Off-Trade programs and tools that deliver against brand and commercial objectives
• Coordinate HPPs planning & execution with Advocacy managers
• Source materials over and above advocacy assets (e.g. POS items for Cruise B.A.s)
• Oversee creative agencies to deliver unique customer-first ideas and solutions
• Deliver a suite of turnkey sub-channel based brand programs grounded in customer insights
• Manage Activation agency in executing programming across the channel
• Lead measurement and evaluation of GTR initiatives and activations in the region
• Implement technology solutions as appropriate to track execution and performance against KPIs
• A&P logistics: POs, WBS codes, confirmations, invoice payments
• Promotion Management: ensure AVQPAP implementation for all core brands; plan, coordinate, implement and review promotions (ROI data, etc.)
• Cooperate closely with Regional Trade Marketing Team and local promoter agency
• Coordinate brand ambassadors and consultants in the subregion together with RM lead
• Develop talent and capability: become the go-to expert; provide Hub Brand teams with On and Off-Trade expertise; ensure implementation of learning and development plans

• Bachelor’s degree in Business or related field
• 3-5 years experience in the on/off Retail environment
• Strong understanding of the On and Off-Trade and its business dynamics
• Strong customer focus and ability to collaborate with various stakeholders to drive results
• Experience in roles related to understanding customer and On-Trade dynamics
• Versatile and collaborative leader who effectively manages in a matrix environment
• Flexibility in quickly responding to changing business needs, accountability, and community orientation
• Knowledge of industry regulations, market trends and competition
• Entrepreneurial, out-of-the-box, and creative mindset
• Preferred:
  Brand or Customer Marketing Management experience; demonstrated success in a 2-tier system

Disclaimer:
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.