Senior Brand Manager Innovation

Responsibilities

• Identify and evaluate consumer, market, category, and competitive opportunities through primary and secondary research, syndicated data, business analytics and macro trends analysis.
• Uncover unmet consumer needs, white space opportunities, and emerging growth platforms that support long-term portfolio expansion.
• Synthesize multiple data sources into actionable recommendations that influence brand strategy, innovation priorities, go to market and investment decisions.
• Develop business cases, market sizing assessments, revenue forecasts and financial analyses to prioritize growth opportunities.
• Serve as a category and consumer expert, monitoring competitive activity, retailer dynamics and evolving consumer behaviors to anticipate future opportunities and risks.

• Support development and execution of annual brand plans and portfolio strategies to drive sustainable business growth and market share performance.
• Analyze business performance, consumer trends, and marketplace dynamics to identify opportunities for optimization and growth across the portfolio.
• Partner with Sales, Consumer Insights, Finance, and Marketing teams to develop initiatives that strengthen brand equity and achieve commercial objectives.
• Lead pricing, positioning, and portfolio recommendations based on consumer insights, competitive analysis, and business performance metrics.
• Influence senior leadership through strategic analyses, presentations, and data‑driven recommendations that shape portfolio decisions and growth strategies.

• Build and manage a 1–3 year innovation pipeline, including opportunity identification, concept development, innovation brief creation, prioritization, and portfolio planning.
• Partner with Consumer Insights, R&D, Engineering, Product Development, and Design teams to translate consumer needs into meaningful product solutions.
• Lead concept development, testing, and validation efforts using qualitative and quantitative research methodologies.
• Develop commercialization strategies, including positioning, pricing recommendations, launch planning, and go‑to‑market execution for new products and portfolio extensions.
• Lead cross‑functional innovation initiatives from concept through launch, ensuring projects remain aligned to business objectives, timelines, and success metrics.
• Establish post‑launch measurement frameworks and evaluate performance to optimize future innovation investments and portfolio decisions.

• Bachelor's Degree in Marketing, Business or a related field required.
• MBA preferred but not required.
• 5–7+ years of progressive experience in Brand Management, Innovation, Product Marketing, Growth Strategy, or related functions, within CPG or consumer products.
• Proven ability to translate complex consumer, market research and business data into actionable recommendations and growth opportunities.
• Demonstrated experience developing growth strategies, managing brands or portfolios, portfolio management and innovation strategy, and leading innovation initiatives from concept through commercialization.
• Experience building innovation pipelines, product concepts, business cases, commercialization plans and go‑to‑market strategies.
• Strong financial acumen with experience evaluating forecasts, business cases, investment priorities and growth opportunities.
• Exceptional analytical, strategic thinking and problem‑solving capabilities.
• Excellent written, verbal, presentation, and storytelling skills with the ability to influence cross‑functional stakeholders and senior leadership.
• Proven ability to lead and collaborate across cross‑functional teams, including Marketing, Sales, Finance, Consumer Insights and Research and Development.
• Experience with syndicated data, consumer research platforms and business analytics tools preferred.
• Ability to thrive in a fast‑paced, entrepreneurial environment where priorities and business needs evolve quickly.
• Self‑starter with the ability to work independently, managing multiple priorities simultaneously while effectively collaborating across teams.

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