Head of TikTok Shop

Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data‑driven strategy, and innovation to build scalable eCommerce solutions that perform.

From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.

At Catch Creation, we believe great ideas can come from anywhere—and our remote‑first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.

Muddy Mat is Catch Creation's flagship 9‑figure pet products brand, beloved by dog lovers across America. Our chenille doormats solve a real problem for pet parents who love their dogs playing outside but hate the mess that comes with it. We've grown from a direct-response television brand into a multi-channel powerhouse with strong positions on Amazon (#8 in Pet Supplies with nearly 40,000 reviews), Tik Tok Shop (#2 pet brand by GMV), and expanding into major retail.

We're building something special here, a brand that resonates authentically with our customers while scaling aggressively through social commerce. This role is central to our next phase of growth.

We're looking for an experienced Head of Tik Tok Shop to take full ownership of our Tik Tok Shop channel and drive it to the next level. This is not an entry‑level position, we need someone who has already managed Tik Tok Shop at scale and can hit the ground running.

You will own the entire Tik Tok Shop ecosystem: creator/affiliate recruitment and management, content strategy, LIVE shopping coordination with our agency partner, shop optimization, and team leadership. You'll manage the relationship with our Tik Tok Shop agency while building and leading an internal team that drives organic growth through creator relationships and community building.

IMPORTANT:
This role requires proven Tik Tok Shop management experience. We need someone who deeply understands Tik Tok Seller Center, affiliate commission structures, creator outreach workflows, content performance analytics, and the nuances of building a creator community that authentically represents our brand.

• Own the day‑to‑day relationship with our in‑house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization
• Review LIVE performance analytics and provide strategic direction to maximize GMV
• Coordinate product sample shipments, inventory availability, and promotional calendars with teams
• Hold team accountable to KPIs while maintaining a collaborative, growth‑focused partnership

• Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships
• Develop tiered affiliate commission structures and incentive programs that drive sustainable growth
• Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management
• Identify and cultivate relationships with high‑performing creators, micro‑influencers, and brand advocates
• Manage creator compliance, ensuring content aligns with brand guidelines and platform policies

• Oversee content creation workflows from ideation to publishing
• Manage feedback loops between video editors, outreach team, and creators to continuously improve content performance
• Develop content briefs, style guides, and creative direction that resonates with our core customer
• Analyze content performance metrics to identify winning formats, hooks, and creator styles
• Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns

• Own Tik Tok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring
• M…