Sr. Manager, Brand Marketing,, US&C

Overview

Ready to make your next big professional move? RBI is one of the world s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing its brands by leveraging core values, employee and franchisee relationships, and long track records of community support. Our Opportunity:
Burger King is looking for a Senior Brand Manager to join our Marketing Team based in Miami, FL. This is a highly visible leadership role responsible for collaborating with the Director to shape the growth agenda & consumer-led brand strategy across several multi-million-dollar businesses, including Value, Beverages, Snacking, Desserts, and Kids’ Meals. This role is ideal for a strategic marketer with strong general management instincts who thrives at the intersection of consumer insights, business performance, and innovation.

The role will oversee category health, consumer affinity for products, creative product ideation and traditional go-to-market strategic planning for new product launches that strengthen brand relevance and drive profitable sales growth across the Burger King system. The candidate will act as the owner and champion of his/her products throughout the organization and will help rally cross-functional support across Marketing, Operations, Finance, Insights, Innovation, and Franchisee leadership to build and execute key initiatives that deliver measurable impact for guests and the brand.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

The Senior Manager of Value, Beverage, Snacking, Desserts, & Kid’s Meals will be responsible for:

• Drive category performance and growth strategy by synthesizing category, competitive, consumer, and market insights & translating them into strategic recommendations that lead to actionable product innovation pipelines.
• Evaluate category performance against business objectives & proactively identify opportunities to accelerate growth.
• Define go-to-market strategies for category product launches. Activities include naming, positioning, pricing, and communications briefing.
• Partner closely with communications and agency teams through briefing & creative feedback to develop breakthrough campaigns that resonate with consumers and drive business results.
• Lead collaboration with various cross-functional departments such as Culinary Development, Insights, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar.
• Prepares briefings for Marketing Communications for any new product/promotional launches, including Advertising, Packaging, & Merchandising.
• Creates Executive presentations for strategic projects in a logical and well-thought-out manner.
• Influences Burger King Leadership & brings key stakeholders along.

• University degree in Business, Marketing, or related field. MBA Preferred.
• 7+ years of marketing experience in brand marketing with demonstrated ownership of category strategy, innovation pipelines, or major business-driving initiatives. CPG or Food Service background is a plus.
• Track record of exceptional project management and organizational skills, with the ability to prioritize and handle multiple tasks at once; must be able to work and thrive in a fast-paced and deadline-driven environment.
• Strong strategic thinking and storytelling capabilities, with the ability to influence senior leadership and drive alignment around key projects.
• Must be a creative, solution-oriented problem solver that is able to dissect information, see opportunities & pre-empt potential issues.
• Strong business acumen with a high sense of curiosity.
• Advanced skill level using Excel and PowerPoint.
• Strong teamwork, communication, and…