PR & Events Manager

Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof:
Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.

As a Public Relations & Events Manager with Rado, U.S. & Caribbean, the position will be responsible for developing and implementing the brand’s PR and media strategy, building its reputation, image and ensuring effective media coverage along with events execution. As a PR & Events Manager, you will draft or oversee the creation of media releases and content on various media channels, forge relationships with journalists and key influencers and manage the response to time-sensitive and critical situations.

The PR & Events Manager will be responsible for day-to-day media relations activities for the Brand.

Primary Duties and Responsibilities

• Grow brand awareness and market share through strategic product PR campaigns
• Works collaboratively with Marketing Manager to align PR strategy with business/marketing communications objectives and to support overall marketing plans.
• Manage yearly planning and implementation of product PR campaigns under guidance from the global marketing communications team and in close collaboration with local marketing management (MM).
• Develop public relations strategies for current and existing products, launches, and promotions
• Generate new ideas and opportunities to ensure brands’ success
• Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials if not provided by HQ
• Act as project lead for PR initiatives from concept development through execution.
• Create presentations, reports, and information for multiple communication channels
• Responsible for U.S. media relations, manage contacts, and facilitate networking for SG Corporate and brand executive.
• Ensure proactive contact with the different media through regular interaction.
• Manage and send watches as needed for photoshoots, PR placements, etc.
• Analyzes the quantitative and qualitative outputs of PR programs and placements to maximize effectiveness and ROI.
• Create and manage PR budget including the deadlines, objectives and schedule and invoicing process

Events

• Plan and execute all local and national events for the Rado Brand in the US with retail partners, national branding events, PR events and sponsor ships
• Manage overall event responsibilities including location scouting and selection, all planning, run-of-show creation and management, creative theme development, travel management, security coordination, on-site permits and logistics
• Implement planning timelines to coordinate pre-event proposals, approvals and logistics, set-up, on-site team schedule, and overall run of events
• Pre-event preparation and approvals and post-event recaps and analysis preparation
• Develop weekly, monthly, quarterly and annual media activity reports
• Consistently brainstorm and collaborate with team for new ideas and strategies
• Develop and maintain good relationships with media and industry leaders
• Oversee the event budget, including budget planning, monitoring, and SAP administrative processes
• Create presentations, articles, reports, and information for web sites, blogs, and social media accounts
• Domestic and International travel required
• All other duties assigned by Management

Education & Experience Requirement

• Must have 7 or more years of related PR experience (consumer luxury products, media, agency, corporate environment)
• Must have a Bachelor’s Degree in Communications, Advertising, Journalism,…