Director, Youtube

Arena 601 Biscayne Blvd Miami, FL 33132, USA

You’re a You Tube‑first builder. You understand the platform deeply, know how to create for the next generation, and see the difference between making content and building something people come back to. You’re looking for a role where the access is rare, the upside is real, and you have the room to run with it. If this is you, then you’re who we’re looking for.

The Miami HEAT are looking for the person who will define what our You Tube channel becomes, not manage what it already is. You’re here to build the engine behind it: repeatable You Tube‑native formats, and a channel identity that travels beyond sports fans. The Director of You Tube is responsible for building and leading a new You Tube channel for the Miami HEAT designed to captivate emerging fan audiences and cultivate the next generation of HEAT fans.

This strategic content leadership role establishes the channel’s creative vision, content strategy, and production infrastructure from the ground up, shaping a distinct voice and audience experience that reflects the energy and excellence of the Miami HEAT brand. Operating at the intersection of creative development, audience growth, and cross‑functional collaboration, the Director of You Tube guides the channel’s evolution within one of the most competitive and technically sophisticated content ecosystems in the world.

ESSENTIAL FUNCTIONS:

The following are examples of the various functions required. The job requirements are not limited to the items on this list.

• Develop and own the You Tube channel strategy for emerging fan audiences, with responsibility for long‑form content, You Tube Shorts, recurring formats, publishing cadence, growth tactics, and long‑term audience development milestones.
• Define the creative identity of the channel, including its tone, aesthetic, recurring formats, and on‑screen personality, ensuring it feels authentic to the target audience while staying true to the Miami HEAT brand.
• Stay ahead of You Tube platform changes, algorithm shifts, and emerging creator trends to continuously optimize the channel’s performance and growth.
• Build a content roadmap that moves fans from casual viewers to deeply engaged HEAT fans, laying the foundation for a lifetime of fandom.
• Develop a balanced content ecosystem across long‑form episodes, You Tube Shorts, and platform‑native formats that support both audience discovery and deeper fan engagement.
• Lead a production function comprised of both internal and external resources.
• Oversee all aspects of content production from ideation and scripting through filming, editing, and publishing, ensuring consistent quality and publishing cadence.
• Identify, develop, and manage on‑screen host talent who can authentically connect with next‑generation fan audiences and become the recognizable face of the channel.
• Build You Tube fluency across the broader content team over time — you’re not the only person who should understand this.
• Be the internal evangelist for You Tube‑native thinking (titles, thumbnails, hooks, formats) with everyone who touches content.
• Collaborate closely with the Content and Creative teams to ensure brand consistency while maintaining the channel’s distinct creative voice.

• Own channel growth metrics including subscribers, views, watch time, engagement rate, and audience retention.
• Use You Tube Analytics and platform data to continuously refine content strategy and improve performance.
• Develop a data‑informed understanding of what resonates with the target audience and translate that understanding into content decisions.
• Establish reporting cadence and present channel performance to senior leadership on a regular basis.

• Partner with the Content and Creative pillars to ensure You Tube content reflects the visual and voice standards of the Miami HEAT brand.
• Collaborate with the Retail Marketing and E‑Commerce team on opportunities to connect You Tube audience engagement to relevant retail moments and brand drops.
• Serve as the internal expert on You Tube platform dynamics, educating…