Onboard Marketing Lead

JOB SUMMARY

The Onboard Marketing Lead is responsible for driving execution of strategic and tactical marketing initiatives to maximize guest engagement and revenue performance across the NCLH fleet. The role involves leading promotional activities, overseeing collateral development, and collaborating closely with cross‑functional leadership to ensure a premium, seamless guest experience both pre‑cruise and onboard.

• Lead the coordination and delivery of high‑impact marketing campaigns across key onboard revenue channels (Shore Excursions, Food & Beverage, Spa, and Retail).
• Oversee development of marketing assets, digital signage, and print collateral, ensuring brand consistency and alignment with strategic objectives.
• Manage the digital presence of onboard revenue verticals across  and the NCL app, spearheading product launches and functionality enhancements.
• Partner with internal departments (Creative, Digital, Operations) and external vendors to execute marketing strategies and promotional events.
• Synthesize performance data into comprehensive project reports and presentations for management review, identifying trends and opportunities for optimization.
• Facilitate brainstorming sessions regarding digital roadmaps, new initiatives, and special revenue‑generating projects.
• Serve as a subject matter expert for onboard marketing efforts, performing other job‑related duties as assigned.

• Bachelor’s Degree in Business Administration, Hospitality Management, Finance, Marketing, or a related field.
• Minimum 3 years of experience in marketing, advertising, or a related corporate environment.
• Strong project management and/or relationship management experience.
• Experience with strategy management preferred.
• Prior experience in the cruise, travel, or hospitality industry highly valued.
• Familiarity with Shopify, Magento, Woo Commerce, or similar e‑commerce platforms preferred.

• Acute attention to detail and ability to spot and correct process inefficiencies.
• Excellent verbal and written communication, proofreading, and interpersonal skills.
• Proactive approach to identifying issues and implementing improvements.
• Exceptional organizational skills with the ability to lead multiple projects in a fast‑paced setting.

Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or veteran status. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.