Specialist, Digital Email Communications, FIFA World Cup

Department: Ticketing, Hospitality & Stadium Revenue

Location: Miami

At FIFA
26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26™ will mark the first time that the tournament will feature 48 teams and be hosted by three countries:
Canada, Mexico and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.

The main responsibilities and oversights of the Ticketing Digital Email Communications Specialist for the FIFA World Cup 26™ include:

• Support the process of building, launching, and monitoring email, SMS, and multi-channel marketing communications campaigns in CRM platforms (e.g., Send Grid; Tix & Go)
• Segment and maintain email lists within the CRM platform
• Collaborate with internal stakeholders to align on data lists, content, and deployment dates
• Draft and edit digital content, including emails, website copy, and mobile content and ensure alignment with ticketing policies and procedures
• Track, analyze, and report on campaign performance metrics
• Leverage technical marketing automation capabilities to streamline workflows and support continuous campaign improvement
• Ensure compliance with data privacy regulations and email marketing best practices
• Support the end-to-end campaign deployment process, including the copy setup, testing, scheduling, and post-launch monitoring and amending, when needed
• Work closely with the Sales Collaterals and Communications team, along with other stakeholders to ensure messaging is aligned across all digital platforms
• Maintain campaign calendars, templates, and internal processes to ensure consistent and efficient campaign deployment

Demonstrate commitment to responsibilities and objectively analyze one’s behavior, while assuming consequences of one’s own actions and/or decisions and learning from one’s mistakes.

Ability to identify and swiftly make decisions in critical situations, take initiative and calculated risks, explore alternative solutions, and respond promptly to unforeseen circumstances.

Achieve shared organizational objectives by sharing information with colleagues across all levels and divisions, tangibly influencing others, and maintaining a network of support contacts.

Capacity to do things on one’s own initiative and to influence the course of events, assume responsibilities, and achieve objectives with a minimum of supervision and control.

Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.

Ability to lead one’s contacts/colleagues/partners, encourage teamwork, and delegate authority / decision-making power, as needed, to produce the expected results and make efficient use of the team’s skills and talents.

Ability to perceive the organization’s global environmental impact, anticipate decision consequences, grasp organizational missions, and formulate strategic plans.

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred)
• 1-4 years of relevant experience in CRM management and content creation
• Demonstrated copywriting and content drafting skills
• Analytical mindset with the ability to collaborate in a global environment
• Superb attention to detail and ability to multitask
• Proactive approach to identifying and effectively resolving potential issues in collaboration with team members
• Strong organizational skills

• Proven experience with marketing automation and CRM platforms (prior knowledge of Send Grid is an advantage)
• Experience with basic HTML/CSS for email formatting (preferred)
• Prior experience in segmenting and maintaining email lists within CRH platforms
• Prior experience editing email templates in CRM platform
• Experience creating marketing collaterals for e-commerce to enhance the customer experience during the purchase process
• Strong understanding of email marketing and best practices

• Fluent in English. Spanish and/or French proficiency is a plus

• Knowledge of CRM tools (e.g., Send Grid, Salesforce, Tix & Go)
• Proficient in MS Office (Excel, Word, Power BI, PowerPoint) and online collaboration tools
• Familiarity with  or similar tools to coordinate tasks and monitor project progress