Nutrition & Wellness Brand Manager

The Role

Farmasi is hiring a Brand Manager to own the story, strategy, and commercial performance of our wellness portfolio. You’ll shape what we launch, how it’s positioned, how it’s told, and how it shows up across every customer touchpoint — from PDPs and packaging to email, paid campaigns, and retail. You’ll lead our product launches end-to-end, from first concept through post-launch performance, while leading agencies, designers, and cross-functional partners to do their best work.

• Own the Deskworld brand vision — and execute against it everywhere, from launch plans and product stories to emails, campaigns, PDPs, and every customer touchpoint
• Build the marketing campaigns that bring each product to life — telling the product story, communicating product strengths, and showing customers why it matters
• Plan and execute campaigns around key moments and holidays (New Year, Valentine’s, Mother’s Day, Father’s Day, Black Friday, and more) that ladder back to the brand vision
• Define how Deskworld stands apart in category — and carry that point of view through every asset, channel, and campaign
• Lead launch campaigns for new product launches — from concept through go-to-market execution
• Partner with Product Development to build and maintain a clear product roadmap
• Collaborate with Product Management to develop naming, features and benefits, product claims, positioning, and pricing for new and existing products
• Build the story of every product — guiding agencies, designers, and brand partners to bring it to life across PDPs, emails, ads, and packaging
• Create training materials, campaigns, and programs that turn first-time buyers into long‑term customers
• Develop and maintain a deep understanding of current trends in the Nutrition & Wellness industry
• Identify and recommend new technologies and emerging trends that can translate into unique product concepts
• Understand how new products affect the existing portfolio — including cannibalization and incremental sales drivers
• Run continuous analysis of the competitive environment and consumer trends
• Prepare SWOT analyses of key competitors
• Analyze portfolio performance on an ongoing basis
• Lead the annual brand review, including sales analysis, growth opportunities, competitive insights, and category trends
• Drive differentiation and innovation across current and future Nutrition & Wellness products
• Work closely with the Sales team — equipping them with the tools, materials, and presentations they need to hit commercial objectives
• Collect and analyze feedback, market research, and product ideas from customers, stakeholders, and internal teams to shape requirements, features, and roadmap
• Own post‑launch evolution of product lines: new ideation, value proposition, features, packaging, positioning, messaging (with marketing), reformulations, and more
• Make recommendations on product promotions, bundles, and campaigns (monthly and annual)
• Drive ongoing portfolio refinement — category positioning, claims, line extensions, and discontinuations

You’ll lead every product launch end-to-end — pre‑launch planning, the launch itself, and the work of selling and scaling the product after it’s live.

• Define the product story — what it is, who it’s for, why now, and why Deskworld
• Identify the consumer insight and competitive whitespace the launch is built on
• Build the full launch plan: timeline, milestones, channels, budget, and KPIs
• Set positioning, naming, claims, and pricing in lockstep with Product Management
• Decide launch timing based on category trends, retail windows, and brand calendar
• Brief creative agencies, designers, and internal teams; align everyone on one campaign concept
• Lock the asset list across PDP, packaging, email, paid social, organic, retailer collateral, and PR

• Drive a coordinated, multi‑channel launch — PDP, email, paid, organic social, influencer/PR, and retail working as one campaign
• Own the messaging hierarchy across every touchpoint — one story, many surfaces.
• Partner with Sales to land the launch with key retailers and digital partners
• Monitor early performance daily and…