Social Media Manager

Role Overview

We are seeking a relentless, creative, and hustle-minded Social Media Manager who thrives in a fast‑paced, startup environment. This person is deeply passionate about wellness, obsessed with digital trends, and ready to build something from the ground up. This role requires someone who isn’t afraid to roll up their sleeves, take initiative, and drive real impact. You’ll work closely with the founding team to lead our social strategy, grow our community, and amplify the Biohack-it voice across all platforms.

• Develop and own the content strategy across Instagram & Tik Tok, aligned with brand goals and community interests.
• Build and manage a strategic content calendar that incorporates key podcast drops, event moments, and cultural trends.
• Direct and mentor the social media intern to ensure KPIs and performance targets are consistently met.
• Produce visually compelling content using Canva, Adobe Suite, and other creative tools—decks, menus, signage, merch, etc.
• Edit and optimize podcast assets into short‑form content that performs on Reels, Tik Tok, X, and Spotify video.
• Stay ahead of platform trends and algorithm shifts to create smart, high-performing content strategies.
• Own and execute influencer collaborations, co‑branded content, and sponsored deliverables.
• Identify and leverage viral formats, meme culture, and trending audio to fuel growth and engagement.

• Develop and execute a growth strategy for Iman Hasan as a founder, creator, podcast host, and thought leader.
• Create platform‑specific content strategies rather than repurposing identical content across channels.
• Build Tik Tok‑specific growth initiatives designed to increase reach, discoverability, follower growth, and engagement.
• Identify opportunities for viral content, trend participation, audience expansion, and creator collaborations.
• Map out content pillars and recurring content series that strengthen Iman’s authority and audience connection.
• Develop content concepts that position Iman at the center of conversations surrounding wellness, entrepreneurship, personal development, longevity, and culture.
• Direct content capture opportunities during podcasts, events, speaking engagements, travel, and day‑to‑day moments.
• Create systems for maximizing content output from every podcast recording, event, and interview.
• Collaborate with guests, creators, and industry leaders to expand audience reach through strategic content partnerships.

• Own Biohack‑it’s Tik Tok growth strategy from ideation through execution.
• Understand Tik Tok trends, audience behavior, storytelling frameworks, and platform‑specific content formats.
• Develop content that is native to Tik Tok rather than adapted from Instagram.
• Stay ahead of platform trends, creator strategies, and algorithm shifts.
• Experiment continuously with hooks, formats, storytelling techniques, and emerging trends to accelerate growth.
• Track performance metrics and identify opportunities to improve reach, retention, shares, saves, and follower acquisition.

• Develop social strategies designed to increase podcast downloads, subscribers, and listener retention.
• Build content funnels that convert social media audiences into podcast listeners, event attendees, newsletter subscribers, and community members.
• Identify growth opportunities across earned, owned, and creator‑led channels.

• Cultivate a strong, loyal community by responding authentically to DMs, comments, and audience messages.
• Develop value‑driven conversations that extend beyond content—create a culture.
• Activate and manage brand ambassadors, wellness influencers, and micro‑creators to extend our reach organically.
• Represent the brand with a tone that’s warm, elevated, and mission‑driven.

• Develop monthly reports that measure podcast downloads, engagement growth, and campaign ROI.
• Recommend optimizations based on emerging insights and competitive analysis.

• Research market trends and create actionable recommendations to stay at the…