Ecommerce Manager

How You Will Make an Impact

Frida is seeking an E-Commerce Manager to join our Digital & E-commerce team based in Miami, FL. Reporting to the VP, E-commerce & Media Strategy, this role is responsible for executing and optimizing our e-commerce presence across key retail partners and owned channels, with a primary focus on the U.S. market. The ideal candidate brings strong operational rigor, a sharp eye for digital shelf excellence, and a proactive, problem‑solving mindset.

This individual will thrive in a fast‑paced, entrepreneurial environment and play a key role in driving conversion, protecting brand equity, and scaling best‑in‑class e‑commerce execution.

• Own end‑to‑end product setup and maintenance across all e‑commerce retailers, ensuring accuracy, completeness, and timeliness
• Manage and optimize product detail pages (PDPs) to improve conversion, content quality, and discoverability across key U.S. retail partners
• Monitor and enforce Minimum Advertised Price (MAP) compliance; identify and escalante unauthorized third‑party sellers
• Proactively identify and mitigate counterfeit activity by managing IP tracking tools and monitoring online marketplaces
• Conduct regular site audits across major retail partners to ensure best‑in‑class execution and full utilization of retailer‑specific digital capabilities
• Plan, launch, and optimize paid media campaigns across retailer platforms (e.g., Amazon, Walmart, Target), driving traffic and conversion
• Partner with Marketing, Creative, and Product teams to develop and refresh enhanced content, including A+ content, brand stores, and video assets
• Collaborate with Web and UX teams to continuously improve Frida’s owned e‑commerce experience (Shopify), enhancing usability and conversion
• Troubleshoot and resolve retailer issues by managing support tickets and ensuring timely resolution
• Execute promotional plans, ensuring accurate setup, alignment with inventory, and flawless execution during key events
• Maintain up‑to‑date compliance documentation and ensure adherence to retailer requirements
• Track, analyze, and report on key e‑commerce performance metrics; identify opportunities to improve conversion and sales
• Develop and implement best practices across platforms to continuously improve digital shelf performance and operational efficiency
• Support additional e‑commerce initiatives and cross‑functional projects as the business evolves

• Bachelor’s Degree in Business, Marketing, or a related field
• 3–5+ years of experience in e‑commerce, preferably within CPG or a high‑growth consumer brand
• Hands‑on experience with Amazon (Vendor Central and/or Seller Central) and other major U.S. online retailers
• Experience with Shopify or other DTC platforms preferred
• Strong understanding of digital shelf fundamentals, PDP optimization, and online merchandising
• Experience managing retailer media platforms (e.g., Amazon Ads, Walmart Connect) is a plus
• Advanced proficiency in Microsoft Excel and PowerPoint; comfortable working with data to drive decisions
• Ability to work in a fast‑paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multi‑tasking skills with high attention to detail
• A self‑starter with an ability to complete tasks both independently and collaboratively as part of a team

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
  • Comprehensive medical, vision, and dental plan options
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short‑Term Disability and Long‑Term Disability, Cancer Coverage, and more
  • FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly…