Manager, Media,

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system‑wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager, Media will serve as a hands‑on strategic partner and day‑to‑day owner of paid media planning, execution, and performance analysis across Tim Hortons’ US media program. This role sits at the intersection of agency management, data‑driven audience strategy, and campaign analytics. It requires someone who can independently probe agency recommendations, pressure‑test channel allocations, and translate performance data into actionable business decisions.

The Media team drives the strategy, execution, and innovation across all paid media touchpoints, including TV, CTV, OLV, Display, Social, Audio & OOH. It is responsible for translating big picture business challenges into media solutions measured by a variety of KPIs including revenue, conversions, leads, and traffic. It also includes proactively working with the field marketing team to ensure alignment across regional and local media.

The team consistently connects with vendors, performing research on new ways to expand, and improve media operations.

The Media Manager will oversee the media budget, manage channel allocation, audience strategy and drive consistent reporting and performance measurement.

RBI follows a 5 day, in‑office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

• Serve as a key contact for our media agency (PHD), reviewing and challenging recommendations across all channels including OTT, OLV, Social, Audio, Search, and OOH.
• Evaluate media plans with a critical eye—identifying gaps in rationale, frequency saturation risks, or budget allocation inefficiencies before they become problems.
• Manage budget pacing and allocation across multiple concurrent campaigns, including mid‑flight reallocations and holdbacks.
• Conduct year‑over‑year budget analysis with proper contextualization (campaign timing shifts, market changes, mid‑flight pulls) to accurately assess spend trends.
• Lead campaign briefings, flighting discussions, and plan reviews with agency partners, ensuring alignment on objectives and audience targeting.

• Own campaign wrap analysis while working with agency across all paid channels—going beyond surface metrics (CPM, impressions) to evaluate reach efficiency, frequency curves, and cost‑per‑outcome against campaign KPIs.
• Analyze media effectiveness across geographies and campaigns.
• Support a test‑and‑learn agenda to measure media incrementality and optimize channel mix.
• Work with broader Marketing Analytics team, Media team, and media agency to manage and act on results of a Media Mix Model (MMM).
• Deliver recurring reports, such as weekly sales slides and monthly preview decks, to inform leadership on key trends and opportunities.

• Manage first‑party audience strategy in collaboration with the agency, including activation of Core guest retention segments, 1P look‑alike expansion for new audience…