Marketing & Social Media Manager

Marketing & Social Media Manager – Toys & Sports Products

Our team's mission is to revolutionize the retail landscape, both online and in-store, by leveraging iconic brands with licensed character-driven content. We’re on a journey to make history together, and we need someone with a passion for creativity and marketing who can bring fresh, innovative ideas to the table. If you’re a big kid at heart and have a flair for thinking outside the box, especially when it comes to toys and sports products, we want you to join our team.

In this fast-paced environment, you’ll play a pivotal role in shaping our brand’s presence across key social media platforms, engaging with both consumers and influencers. As part of a collaborative team, you’ll work closely with our Marketing Manager and VP of New Business Development to help grow our social media presence and influence. Your responsibility will be to foster community engagement, oversee exclusive toy reviewer relationships, and ensure our social media platforms are buzzing with exciting, meaningful content.

• Social Media & Community Management: Develop, execute, and manage engaging social media campaigns on Facebook, Instagram, Pinterest, Tik Tok, Linked In, You Tube, and more.
• Campaign Strategy & Content: Collaborate with the sales team to produce content that resonates with audiences, while staying on-brand for some of the world’s most beloved toy and sports brands.
• Influencer & Toy Reviewer Management: Grow, support, and moderate relationships with exclusive toy reviewers and social media influencers. Create a community environment that encourages positive, helpful engagement.
• Digital Engagement & Analytics: Track and measure campaign performance using tools like Google Analytics and social media insights to provide actionable recommendations for optimizing future campaigns.
• Creative Content Development: Brainstorm and execute ideas for campaigns, promotions, and product launches that resonate with both kids and adults alike.
• Collaboration: Work closely with cross‑functional teams, including Marketing, Business Development, and Product, to align efforts and ensure campaigns meet business objectives.
• Marketing Insights: Proactively share market insights, trends, and competitive intelligence to shape content strategies and overall marketing efforts.

• Experience in Marketing or Social Media (1+ years): Previous experience in a marketing, writing, or content creation role, with a focus on social media platforms.
• Client-Facing Digital
  
  Experience:
  
  Knowledge of digital content, influencer management, interactive campaigns, or paid social media advertising.
• Editorial Style Guide
  
  Experience:
  
  Ability to follow brand guidelines and maintain a consistent voice across social media platforms.
• Digital Analytics: Familiarity with platforms such as Google Analytics to measure, track, and report on marketing campaign effectiveness.
• Customer Service & Email Marketing: Experience in customer interaction and email marketing campaigns, and understanding of their impact on brand engagement and sales.
• Attention to Detail: Strong organizational skills with the ability to juggle multiple projects while maintaining accuracy.
• Creative Thinking: Proven ability to generate creative content ideas and campaigns that drive engagement.
• Technical
  
  Skills:
  
  Working knowledge of Microsoft Office, Adobe Creative Suite (preferred), PowerPoint, and social media scheduling tools.
• Communication
  
  Skills:
  
  Excellent written and verbal communication, with the ability to clear articulate and manage internal and external partners.

• Goal Setting & Tracking: Proactively set quarterly goals with your manager, track progress, and demonstrate growth.
• Professional Development: Stay current with industry trends, attend relevant seminars, and pursue continuous skill improvement.
• Networking &
  
  Collaboration:
  
  Build relationships with influencers, industry professionals, and partners to foster collaboration and business development.

• Competitive Salary (Based on Experience)
• Health Insurance
• Vision Insurance
• Paid Holidays, Vacation, and Sick Days
• Optional 401K
• A supportive and creative work environment where you can grow and shine
• Opportunity for professional development and networking

Job Type: Full-time (In-office position)

Location: BISCAYNE BLVD & 110th street

To apply: