Senior Go-To-Market Campaigns Lead

Senior Go-To-Market Campaigns Lead

USA, Miami

As a Marketing Senior Expert – Campaigns Lead, you will be a key driver of Nu's international expansion plans, leading end-to-end marketing campaigns that build our brand and grow our customer base across multiple regions. You will sit in the Global Expansion / Marketing & Growth team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets.

This is a hands-on senior expert role: you will both design strategy and personally execute priority work streams across media, communications, brand, content, value proposition and sponsor ships, while helping to shape and staff the future team. You will act as a discipline lead for Marketing within our international expansion plans, partnering closely with Product, Growth, local country teams and senior leadership.

You will also be an AI champion for the function, pushing how we use AI to make marketing work 10x more productive and insightful.

• Leading integrated marketing campaigns for our international expansion plans, from strategy to execution — combining brand, product marketing, media, content and partnerships to drive awareness, consideration and growth in priority markets.
• Acting as Campaigns Lead for major launches and moments, owning the creative and media brief, orchestrating agencies and internal squads, and ensuring on-time, on-budget delivery with clear success metrics.
• Owning sponsorship strategy and activation, especially for flagship partnerships (e.g., premium sports properties), turning assets into meaningful, measurable brand and business impact across channels and markets.
• Providing multi-disciplinary oversight across Media, Communications/Advertising, Brand, Value Proposition, SEO and Content, directly executing where needed and setting high craft standards for the team and partners.
• Leading go-to-market (GTM) strategies for new market entries and key product launches, ensuring positioning, messaging and channel mix are tailored to local customer needs while consistent with Nu's global brand.
• Running and evolving Brand Health and campaign measurement, translating data into clear insights and recommendations that influence regional strategies and investment decisions.
• Partnering closely with local market teams, Product, Growth, and Global Marketing to share best practices, align roadmaps and manage complex stakeholder landscapes across geographies.
• Acting as AI Transformation lead for Marketing, identifying and building AI-powered workflows and tools that reduce manual work and elevate creative and analytical quality (e.g., experimentation, content ops, insights automation).
• Helping to build the future team: identifying capability gaps, supporting hiring and onboarding, and mentoring more junior marketers as the area scales.

• Professional Marketing experience (Senior Manager / Senior Expert level) in high-impact roles.
• Deep, hands-on expertise across multiple marketing disciplines:
  Media, Communications/Advertising, Brand Strategy, Product Marketing / Value Proposition, GTM, SEO and Content.
• Proven track record leading integrated campaigns and launches end-to-end, from insight and strategy to execution and post-mortem, in fast-paced digital or tech-driven environments.
• Strong experience with sponsor ships activation, from evaluating and negotiating opportunities to creative/platform strategy and measurement of impact.
• Demonstrated experience with global brands and/or global expansion, ideally working with or within companies that operate across multiple countries and cultures.
• Exceptionally strong stakeholder and executive management skills, with the ability to influence senior leaders and align diverse regional teams around a common strategy.
• A deeply hands-on mindset: comfortable rolling up your sleeves to build decks, write briefs, review creatives, optimize campaigns and ship work directly while the team scales.
• Fluency in English (written and spoken). Additional Portuguese and/or Spanish is a strong plus;
  French, German or Italian are nice to have.

Nice to have exposure to…