Marketing Director - Miami, FL
Job in
Miami, Miami-Dade County, Florida, 33222, USA
Listed on 2026-07-11
Listing for:
Icatrex
Full Time
position Listed on 2026-07-11
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Communications, Digital Marketing, Marketing Management
Job Description & How to Apply Below
Our partner is an early-stage online casino headquartered in Miami. They're small, ambitious, and building a brand that intentionally stands out in its category. Their approach is bold, culturally fluent, and creative, designed to feel different in a market where most operators tend to look and sound the same. This is their first dedicated marketing hire, which means whoever steps into this role gets to own marketing end‑to‑end.
It's a real opportunity to shape how the brand shows up across every channel. The team is small and moving fast, and they're looking for someone who wants to be hands‑on and involved in the execution. Our partner is looking for a builder, someone who owns the plan and makes sure the right work actually ships.
- Owning the marketing plan end‑to‑end, from strategy through execution, and making sure the right work ships on time
- Managing the relationship between the casino operations team and the brand team, translating between both sides
- Leading the digital team, the producer, and the creative deliverables, keeping people briefed, work on track, and producing genuinely good output
- Driving execution across all channels, not just social, and owning how the brand shows up everywhere
- Getting hands‑on when it matters, making the work yourself when needed, or finding the right person who can
- Bringing a clear creative point of view and protecting the brand's tone, humor, and personality
- Measuring what matters and acting on what the numbers say
- 3-6 years of marketing experience and a portfolio you can actually show
- A builder's track record: campaigns you drove, copy you wrote, concepts you developed
- Background in one of: online gambling/sports book, crypto/web3, or a culture‑led DTC brand
- Cultural fluency: you know what's trending, what's stale, and where things are heading, with specific opinions about brands and creative work
- Comfort working with a bold, culturally driven brand voice
- Strong project execution: briefs out, deadlines hit, dependencies tracked, things ship
- Based in Miami and able to work on‑site every day (LA can be considered)
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