Senior Lead of Brand Communications & Strategy

About Crunchbase

Crunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market movements that matter to help investors, deal makers, and analysts make the right decisions.

We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states:
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.

Our inclusive remote-first culture, competitive pay, and employee wellness benefits set us apart!

The Senior Lead of Brand Communications & Strategy is responsible for shaping and advancing Crunchbase's brand narrative, communications strategy, thought leadership, and audience engagement across owned and earned channels. As the leader of our Brand Communications function, this role will drive how Crunchbase shows up in the market, strengthening brand awareness, credibility, and authority through compelling storytelling and strategic communications.

Sitting at the intersection of brand, PR, content, social, and web strategy, the Senior Lead will lead a team while partnering closely with stakeholders across Marketing, Product Marketing, Demand Generation, Lifecycle, Events, Sales, and Partnerships. This role is responsible for translating business priorities, market insights, and product innovation into impactful brand and communications programs that build audience engagement and support company growth.

This is a highly visible leadership role with the opportunity to shape Crunchbase's external voice, influence brand strategy, and drive the evolution of our communications function.

• Brand Strategy & Management:

  • Partner with Marketing leadership to evolve Crunchbase's brand strategy, positioning, and visual identity
  • Bring forward new ideas, insights, and recommendations that strengthen brand awareness, differentiation, and market perception
  • Ensure brand consistency across all customer-facing channels, campaigns, and marketing initiatives
  • Develop and maintain brand guidelines, messaging frameworks, and content standards
  • Monitor brand performance, market trends, and competitive presence to inform future brand initiatives
  • Help translate company priorities, product direction, and market intelligence into clear, compelling stories for target audiences.

• PR, Media Relations & External Communications:

  • Lead Crunchbase's PR and earned media strategy, identifying opportunities to increase visibility, credibility, and share of voice.
  • Build and manage relationships with relevant reporters, editors, influencers, industry voices, and external communications partners.
  • Develop and execute communications plans for company announcements, data-driven stories, product launches, partnerships, milestones, and thought leadership moments.
  • Partner with executives and internal stakeholders to shape media narratives, talking points, briefing materials, bylines, contributed content, and press responses.
  • Manage PR agency, freelancer, or vendor relationships as needed, ensuring alignment with business priorities, messaging, and brand standards.
  • Support issues management and sensitive communications by applying strong editorial judgment, reputational awareness, and cross-functional alignment.
  • Track PR outcomes and media performance, sharing insights and recommendations that improve future communications efforts.

• Content Strategy & Thought Leadership:

  • Develop and execute content strategies that support awareness, engagement, and business growth objectives
  • Lead editorial planning across key owned channels, including blog, web, social, thought leadership, customer stories, data stories, executive content, and campaign narratives
  • Partner with Product Marketing, News, Data and subject matter experts to develop differentiated narratives and thought leadership
  • Identify new content opportunities, formats, and storytelling approaches that strengthen audience engagement and brand authority in private markets, financial services, tech, and related sectors.
  • Balance long-term editorial strategy with hands-on content development, editing, quality control, and execution.
  • Maintain high standards for clarity, accuracy, tone, audience relevance, and brand consistency across communications and content.

• Digital Presence & Audience Engagement:

  • Guide social media strategy in partnership with the social media owner, ensuring Crunchbase's social presence reflects a clear brand voice, timely market perspective, and audience-first content…