Content Manager - Alternative Investments

A growing alternative investment firm is seeking a Content Manager to join their Marketing team. This role is vital in driving brand visibility, thought leadership, and lead generation across digital channels and events.

This is a highly visible role and will partner with leadership and investment teams to elevate the firm’s presence among institutional investors, allocators, and HNW audiences.

• Own and execute Linked In strategy to drive engagement, audience growth, and brand positioning
• Create and manage content including thought leadership, market commentary, and firm updates
• Produce written materials (white papers, blogs, newsletters, pitch content) translating complex strategies into clear messaging
• Maintain editorial calendar and ensure consistent brand voice across channels
• Oversee website content and support SEO initiatives
• Plan and execute conferences, sponsor ships, and firm-hosted events (investor dinners, round tables, webinars)
• Partner with sales and IR on pre/post-event outreach and ROI tracking
• Support press and media efforts including press releases, media pitches, and leadership placements
• Build relationships with relevant media contacts and identify PR opportunities

• 4+ years of marketing experience within alternative investments, asset management, or financial services
• Strong Linked In and content strategy experience with measurable results
• Excellent writing skills with the ability to simplify complex financial topics
• Experience managing events and conference sponsor ships
• Familiarity with tools such as Hub Spot, Hootsuite, Canva, Google Analytics or similar
• Highly organized with strong project management skills
• Experience targeting institutional investors, family offices, or HNW clients
• Familiarity with SEC marketing guidelines
• CRM exposure (Salesforce, Deal Cloud) and/or marketing automation experience
• Background in PR, media relations, or financial services marketing