Senior Paid Media Director – Personal Injury Marketing

Location:

Miami, FL (In-office Preferred)

Job Type: Full-time

Compensation:

90,000 – $150,000 per year

(Base + performance bonuses based on lead generation and ROI)

We are seeking an elite-level Paid Media Director with proven, high-level experience managing large-scale advertising campaigns specifically in:

• Medical Malpractice
• Slip and fall

This is NOT an entry-level or general digital marketing role.

We are looking for someone who has already successfully managed aggressive, high-budget campaigns in highly competitive industries and understands how to generate qualified leads at scale through Meta, Tik Tok, and Google Ads.

The ideal candidate must have deep expertise in:

• Meta Ads (Facebook & Instagram)
• Tik Tok Ads
• Google Ads / You Tube Ads
• Conversion optimization
• High-intent search campaigns
• Competitive legal and medical advertising markets

We are looking for a true performance-driven operator who understands how to scale campaigns profitably in industries where CPL, conversion quality, and speed matter.

• Develop and scale high-performing paid advertising campaigns focused on:
• Medical Malpractice
• Manage large advertising budgets across:
• Meta
• Tik Tok
• Google Ads
• You Tube
• Generate qualified leads with strong ROI and conversion performance
• Build and optimize funnels for consultations, appointments, and signed cases
• Develop aggressive retargeting and audience segmentation strategies
• Create and optimize landing page strategies for conversion
• Continuously improve:
• CPL
• CAC
• ROAS
• Monitor competitor activity and market trends
• Work directly with ownership and executive leadership
• Collaborate with content, web development, intake, and sales teams
• Track performance through:
• Google Analytics
• GTM
• CRM systems
• Attribution systems

• Minimum 5+ years managing high-budget paid media campaigns
• MUST have direct experience in:
• Personal Injury advertising
• Expert-level knowledge of:
• Meta Ads Manager
• Tik Tok Ads Manager
• Google Ads
• You Tube Ads
• Proven history generating profitable campaigns in highly competitive markets
• Deep understanding of:
• Conversion optimization
• Retargeting
• Creative testing
• Attribution
• Strong analytical and reporting skills
• Ability to move fast and aggressively optimize campaigns

• Experience managing seven-figure annual ad budgets
• Experience working directly with law firms or medical groups
• Experience scaling multi-location campaigns
• Strong understanding of intake and lead qualification systems
• Experience with AI-driven ad optimization and creative testing

We are not looking for someone who “knows ads.”

We are looking for:

• A high-level operator
• Someone obsessed with performance and ROI
• Someone who understands aggressive growth
• Someone who has already competed in difficult markets and won

This role is for someone who wants to build and dominate in highly competitive industries.