Head of Digital Strategy & eCommerce

The Gig

Virgin Voyages is redefining the future of travel—bold, effortless, and unmistakably Virgin. The Director, Digital Strategy & eCommerce is a commercial channel owner accountable for the revenue performance of , , and the Sailor App, and owns the strategy that drives Sailors and First Mates to discover, consider, and book. This is not a technology roadmap role; it is a growth and revenue leadership role that operates through digital channels.

• Own the digital channel as a revenue‑generating business—accountable for driving booking revenue, conversion rates, and digital customer acquisition across , , and the Sailor App.
• Define and own the end‑to‑end digital channel strategy: from the creative and media approaches that bring Sailors and First Mates to the site, through the onsite experience that converts them, and into the post‑booking journey that deepens engagement and drives ancillary revenue.
• Set and hold the channel to clear revenue and performance targets, working closely with Finance and Revenue Management to forecast digital contribution, model ROI on investments, and report performance against commercial goals in executive forums.
• Treat the digital channel with the same rigor and ownership mindset as a P&L: identify gaps, build investment cases, prioritize ruthlessly, and drive results with urgency and accountability.

• Develop and own a creative, insight‑led strategy to drive qualified Sailor and First Mate traffic to Virgin Voyages’ digital properties—going beyond paid media to consider organic, content, SEO, CRM‑driven re‑engagement, and partner‑driven acquisition.
• Partner with Brand, Paid Media, CRM, PR, and Content teams to ensure the acquisition strategy is cohesive—so every channel and touchpoint works together to bring the right audiences to the right digital experience at the right moment.
• Identify untapped acquisition opportunities and audience segments; build and present business cases that unlock new sources of demand for the digital channel.
• Champion creative ambition in the digital experience—pushing the team and partners to build digital moments that are functional, on‑brand, surprising, and worth sharing.

• Own the end‑to‑end booking funnel across  and —focusing on removing friction, improving conversion at every step, and making booking a Virgin Voyages sailing as easy and exciting as possible.
• Lead a rigorous A/B and multivariate testing program across the booking funnel—ensuring continuous experimentation, learning, and improvement based on evidence.
• Partner with the Data Insights & Intelligence team to diagnose funnel performance, identify drop‑off points, and translate behavioral analytics into prioritized experience improvements.
• Define what “good” looks like across every digital booking touchpoint—establish benchmarks, track progress, and upscale when performance falls short of commercial expectations.

• Own the vision for a cohesive Virgin Voyages digital ecosystem—where , the Sailor App, and onboard digital screens feel like connected chapters of the same journey rather than separate products.
• Define the strategic connective tissue between pre‑sail digital touchpoints and the onboard experience—how the web experience sets up the app experience, how onboard digital screens extend the brand and drive ancillary conversion, and how the Sailor App deepens engagement before, during, and after the voyage.
• Partner with IT, Product, and Experience teams to ensure the technology roadmap supports the commercial and experiential vision—translating strategic intent into platform requirements without losing sight of commercial objectives.
• Ensure personalization and AI‑powered capabilities are deployed to serve the commercial strategy—intelligent recommendations, dynamic content, and predictive personalization that make every Sailor feel the experience is built for them.

• Lead, develop, and inspire a team of 4 Senior…